Strategic Audit of Motorola Corporation
Motorola Corporation is a main supplier of wireless communication systems, wireless accessories, wireless handsets, digital entertainment devices, and broadband systems. They are well known for their MOTORAZR, MOTORIZR Z3, and MOTOKRZR handsets and are the only provider of iDEN network to Sprint Nextel which uses infrastructure equipment. They also are leading providers for the delivery of networks which are used in the delivery of video, voice and data services. Their headquarters are in Schaumburg, IL and operates in the United States with 66,000 employees (Motorola, inc., 2007). Motorola builds and promotes products, services and applications that make it easy to connect to people, entertainment and information possibilities through broadband, systems and wireless networks. The various business divisions of the company are the mobile devices, enterprise and network, and the connected home solutions. Their strong market position provides major investments in research and development (Motorola, inc., 2007). Motorola Mission Statement
Motorola’s mission is to benefit communities around the world by achieving strategic grants, developing strong community partnerships, advanced innovation and engaging their stakeholders (“Corporate”, 2008). Strategic Alternatives and Recommendations
The Corporate Strategy of the Motorola Corporation deals with the three key factors below: 1.
Directional Strategy – the firm’s overall orientation toward growth, stability, or retrenchment. 2.
Portfolio Strategy – the markets or industries in which the company competes with its products and business units. 3.
Parenting Strategy- How the management coordinates their activities and transfers their resources and cultivates their product lines and business units (Hunger & Wheelen, 2007). The three alternatives to ensure Motorola’s long term success follow the directional strategy. Despite their difficulties in...
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