Hyundai Motor Company
Hyundai Kia Automotive Group is a parent company of Hyundai Motor Company (HMC). In Korean, Hyundai means modernity. Hyundai is the largest car maker in South Korea after took control of Kia and ranked world fifth largest automaker in terms of sales. Hyundai’s vision is to provide value to the future of customers. In addition, their mission is to provide excellent automotive value for customers by the combination of safety, quality, efficiency, stability and security. On the other hand, Hyundai is concerned about environmental problems which are increasing nowadays (Hyundai Motor Company, 2008)
International strategic management process within the global environment contains various elements however there are five parts which considered as most important elements while international business is performing , which are home country, supplier country, customer country, partner country and competitor country. Through Star Analysis, there are few essential useful strategic recommendations. It overcomes its demand and supply limitations by utilising the strength of company’s home country through international transactions. In addition, it appoints appropriate supplier countries that matched with the firm’s strategy. In order to maximise net profits from trading, targeting at the right customer countries is important. Besides, complementary of demand-side and supply-side are provided by the right partners. Lastly, it hopes that competitors are well-performed in their home, supplier, customer, and partner country locations (LEE, 2005).
SWOT Analysis is an effective method of identifying internal Strengths and Weaknesses and for examining the external Opportunities and Threats facing Hyundai.
SWOT of Hyundai
Brand name recognition
High quality of cars
Diversity of products,... [continues]
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