Strategic Audit for Ford Motor Company

Ford Motor Company, Corporate Average Fuel Economy, Strategic management

Strategic Audit
Section 1: Current Situation.
My team members and I have researched the Ford Motor Company and have found that they seem to be doing quite well despite the $12.6 billion in losses and plants. They have the first SUV Hybrid on the market and it continues to be number one. Last year in 2007 for the J.D. Power Initial Quality Study, Ford vehicles got 14 vehicle honors and that is more than any other automaker. Their mission is to provide personal mobility for everyone around the globe with heritage, culture, and passion. They anticipate consumer needs and deliver high quality products and services that will help improve the lives of the people around them (Ford Motor Co., 2005, April 27).

One of their major goals is to contribute to stabilizing the climate by considering reducing long-term emission. They have reported that they will achieve this goal by continuously reducing the GHG emissions and energy usage of their operations, developing more products that lower GHG-emissions, and establishing an effective and predictable market policy and technological framework for reducing road transport GHG emissions. Another one of their goals is to promote the development of an infrastructure that will expand the use of bio-fuels and help reduce our dependence on oil. One more goal of theirs is to cut the usage of global energy by 27% and the usage of water by 25% which they have been working on since 2000. Some of their major timeframe targets they are currently working on to contribute to the climate are to reduce North American facility emissions by 6% by 2010, voluntarily offset 2007 and 2008 CO2 emissions from manufacturing facilities, and reduce U.S. facility emissions by 10% per vehicle produced by 2012. Section 2: Corporate Governance.

Ford Motor Company: Board of Directors
(Feb 2007)

NamePositionEntry DateOrganization
Alan MulallyPresident & CEO2006Ford Motor
Irvine O. Hockaday Jr.Retired President &CEO1987Hallmark Cards...
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