Strategic Audit for Apple Co.

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Apple Inc. Audit

Table of Contents
|Apple SWOT Analysis | | |Corporate Strategies | | |-Stability Strategy | | |-Parenting Strategy | | |Competitive Strategies | | | -Differentiation | | |Cooperative Strategies | | | -Strategic Alliance – Joint Venture AT&T | | | -Strategic Alliance – Joint Venture Microsoft | | |-Strategic Alliance – Value Chain Partnership | | |Functional Strategies | | | -Human Resources – Executive Succession CEO | | |-Human Resources – Executive Succession B of D | | |Appendix | | |-SWOT Matrix | | |-Action Plan 1 – Parenting Strategy | | | -Action Plan 2 – Cooperative Strat. Alliance AT&T | | | -Action Plan 3 – Cooperative Strat. Alliance Microsoft | | | -Action Plan 4 – Functional Strategy | | |References | |

Stability Strategy-- Pause and proceed with caution.
Over the past two years Apple has shown strong financial consistency. It has continued to perform above industry averages and also remains without any form of long term debt (cite 10k 08-09). From a corporate perspective, it might be an advantageous time to put a stability strategy into effect. As Apple continues to stay in the black during difficult economic times it would be a good opportunity to pause and proceed with caution. This type of strategy should be monitored in terms of length and but should only remain as a short to medium term strategy. Pros:

• Taking the time to pause would allow time to focus efforts on other strategies such as functional (R&D, HR, etc), cooperative, and competitive. • Reduce opportunity risk of bad investments

Cons:
• Miss out on opportunities to expand vertically and/or horizontally • Competition is presented with opportunities to grow larger

Parenting Strategy
As...
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