Strategic Audit: Buffalo Wild Wings
Buffalo Wild Wings (BW3) Ticker - BWLD
Strategic Audit Proposal
Buffalo Wild Wings is currently the leader in serving Buffalo wings and beer where customers get to enjoy their favorite sporting events. The financial performance of BW3 has been nothing short of excellent. Their sales have increased by 10% while BWLD shares have increased 29% in the last year alone. Their major strategy to continue this growth is entering new demographics in the US, Canada, and soon the UK.
A possible threat to BW3 strategy is the new entrance of McDonalds into the wings industry. In addition to the price of chicken wings, and how the restaurant industry is truly competitive, BW3 and Hooters are known as the places to go for wings, but with McDonalds entering the wing business is concerning. McDonalds price point might persuade customer purchase. Another obstacle that BW3 faces is going international, trying to establish in Canada and the UK. The food provided and promotions will have to adapt to the culture and traditions of the abroad
Strategic Audit Executive Summary
Jim Disbrow and Scott Lowery founded Buffalo Wild Wings Bar & Grill (BW3) in 1982 near the Ohio State University campus. BW3’s main goal is to provide its customers with a Buffalo, New York style of chicken wings saturated in a variety of sixteen signature sauces and five signature seasonings. Buffalo Wild Wings restaurants offer 20-30 domestic and imported beers on tap, as well as a large selection of bottled beers, wines, and liquor. BW3 restaurants offer a welcoming neighborhood atmosphere, which includes dining and bar areas that provide distinct seating options for sports fans and families. BW3 provides their guests with the option of widespread multi-media systems, which consists of approximately fifty televisions and projection screens capturing the hearts of sports fans and families alike. BW3 differentiates their restaurants by the social environment created and the connection that is made
Strategic Audit Proposal
Buffalo Wild Wings is currently the leader in serving Buffalo wings and beer where customers get to enjoy their favorite sporting events. The financial performance of BW3 has been nothing short of excellent. Their sales have increased by 10% while BWLD shares have increased 29% in the last year alone. Their major strategy to continue this growth is entering new demographics in the US, Canada, and soon the UK.
A possible threat to BW3 strategy is the new entrance of McDonalds into the wings industry. In addition to the price of chicken wings, and how the restaurant industry is truly competitive, BW3 and Hooters are known as the places to go for wings, but with McDonalds entering the wing business is concerning. McDonalds price point might persuade customer purchase. Another obstacle that BW3 faces is going international, trying to establish in Canada and the UK. The food provided and promotions will have to adapt to the culture and traditions of the abroad
Strategic Audit Executive Summary
Jim Disbrow and Scott Lowery founded Buffalo Wild Wings Bar & Grill (BW3) in 1982 near the Ohio State University campus. BW3’s main goal is to provide its customers with a Buffalo, New York style of chicken wings saturated in a variety of sixteen signature sauces and five signature seasonings. Buffalo Wild Wings restaurants offer 20-30 domestic and imported beers on tap, as well as a large selection of bottled beers, wines, and liquor. BW3 restaurants offer a welcoming neighborhood atmosphere, which includes dining and bar areas that provide distinct seating options for sports fans and families. BW3 provides their guests with the option of widespread multi-media systems, which consists of approximately fifty televisions and projection screens capturing the hearts of sports fans and families alike. BW3 differentiates their restaurants by the social environment created and the connection that is made