Strategic Analysis of Itunes
Strategy Management
Music Industry Plan
Student course: Business Management
Module: Strategic Management
Name of lecturer:
Words: =3541
Submission date: 31/08/2012
Table Of Contents
1. Introduction
2. Strategic Position
2.1 The Music Industry
2.2 SWOT
2.3 Apple vision and values
2.4 Business and Social Responsibility
2.5 Market Segmentation
3 Strategic Purpose
3.1 THREATS AND BARGAING Powers
3.2 The Environment
3.3 iTunes Life Cycle
4. Strategic Choices
4.1. Portfolio planning and analysis
4.2 Model Figure The Achilles
4.3 The Old ~Strategy
4.4 The Strategy
5. Conclusion
[pic]
ITunes
1.Introduction
The first case: The failed Innovation
IBM was the first for creating the commercial, personal computer and hold the computer market. Apple tried to get hold a percentage of that market with the launch of Macintosh few years after, a similar personal computer with a great operating system, but was unable to meet the expected sales and Apple fell into a whirlpool for almost 15 years. Meanwhile other giants such as Microsoft, Dell, Google and Amazon apperead, Internet grew immensely and online piracy, such as downloading and streaming has become a lawsuit.
Second Case: The Innovation
On 1994,Steve Job, after leaving Apple Computers Inc. for a decade, returned to be the CEO and tried to make Apple a brand that resembles the idea of “thinking differently”. With the launch of iMac on 1998, Apple took of the old black and grey colours of the computer and replaces them with different colours and instead of requiring a screen; the processor was actually in the screen. This change seemed to give particular attention to the youth culture and set what will be Apple next success.
On
Music Industry Plan
Student course: Business Management
Module: Strategic Management
Name of lecturer:
Words: =3541
Submission date: 31/08/2012
Table Of Contents
1. Introduction
2. Strategic Position
2.1 The Music Industry
2.2 SWOT
2.3 Apple vision and values
2.4 Business and Social Responsibility
2.5 Market Segmentation
3 Strategic Purpose
3.1 THREATS AND BARGAING Powers
3.2 The Environment
3.3 iTunes Life Cycle
4. Strategic Choices
4.1. Portfolio planning and analysis
4.2 Model Figure The Achilles
4.3 The Old ~Strategy
4.4 The Strategy
5. Conclusion
[pic]
ITunes
1.Introduction
The first case: The failed Innovation
IBM was the first for creating the commercial, personal computer and hold the computer market. Apple tried to get hold a percentage of that market with the launch of Macintosh few years after, a similar personal computer with a great operating system, but was unable to meet the expected sales and Apple fell into a whirlpool for almost 15 years. Meanwhile other giants such as Microsoft, Dell, Google and Amazon apperead, Internet grew immensely and online piracy, such as downloading and streaming has become a lawsuit.
Second Case: The Innovation
On 1994,Steve Job, after leaving Apple Computers Inc. for a decade, returned to be the CEO and tried to make Apple a brand that resembles the idea of “thinking differently”. With the launch of iMac on 1998, Apple took of the old black and grey colours of the computer and replaces them with different colours and instead of requiring a screen; the processor was actually in the screen. This change seemed to give particular attention to the youth culture and set what will be Apple next success.
On