Strategic Analysis of Dell, Inc. 2010

Strategic Analysis of Dell Inc.

Strategic Analysis of Dell, Inc. Conducted by Kimberly Creagh, Urien Dill, Dustin Johnston, and Jeff McCabe MGT 476 Sam Houston State University

1

Strategic Analysis of Dell Inc.

Table of Contents Executive Summary ................................................................................3 Introduction to Company ........................................................................3 Vision and Mission Statements ...............................................................4 Competitive Profile Matrix .....................................................................8 Competitive Analysis..............................................................................9 Industry Analysis ..................................................................................20 Value Chain Analysis ...........................................................................27 Statement of Financial Condition..........................................................31 SWOT Analysis ....................................................................................32 Strategies Recommendations ................................................................36 Works Cited ..........................................................................................38

2

Strategic Analysis of Dell Inc.

Executive Summary Dell inc. was founded by Michael Dell at age of twenty one while in college at the University of Texas, Austin. Dell’s strategy was and still is to build computers so that they can be ordered by consumers typically online, and designed the way they need it; allowing more freedom than was before possible in the computer industry. Dell’s ability sells its machines and other equipment directly to customers and thus eliminating the middleman had made Dell one of the top computer manufactures in the world today.
As one of the top computer manufactures in the world Dell strives to provide high quality... [continues]

Read full essay