This report provides a comprehensive analysis of Apple Inc. (Apple Incorporation California USA), which is an American multinational corporation established in 1976 (1). A PEST Analysis will be conducted on Apple, pointing to the various factors affecting Apple’s growth. To move forward, organizations need to assess their current position in the total marketing environment relative to their competitors. Therefore, the report will undertake a SWOT Analysis in close relation to the above mentioned contemporary constraints, in which the strengths, weaknesses, opportunities and threats will be pointed out. Towards the end, one major contemporary constraint will be highlighted and shown to have the greatest effect on this business.
The Company focuses on producing personal computers, portable media players, mobile phones, computer hardware and software (2). Apple employs worldwide 21,600 full time employees and 2,100 temporary employees, in addition the Companies net sales for the fiscal year ending September 29, 2007 amount to $24,006 million (2).
Apple is situated in the private sector and offers a range of personal computing products with its three main pillars: Apple Macintosh computers, iPod portable music players, and the newly manufactured iPhone. The Company sells its products in 197 of its own retail stores, through its direct sales force, and its personal online stores (2). Und natürlich über andere retail stores und online shops
The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings (2).
Apple is currently facing various legal proceedings and claims that have arisen in the ordinary course of business (2).
The European Commission launched an investigation into... [continues]
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(2008, 10). Strategic Analysis of Apple. StudyMode.com. Retrieved 10, 2008, from http://www.studymode.com/essays/Strategic-Analysis-Apple-174272.html
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