Strategic Analysis for

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History and Vision: opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. Amazon is the biggest on-line international store in the world. While their customer base and product offerings have grown considerably since their early days, they still maintain their founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.

Amazon has millions of products in their online catalog. is the place to find and discover anything you want to buy online. They have earth's biggest selection of products, including free electronic greeting cards, online auctions, and millions of books, videos, CDs, DVDs, toys, games, electronics, kitchenware, computers, and more.

Amazon's vision:

They want to provide the best shopping experience and become the place where people come to find and discover. Along with an extensive catalog of products, they offer a wide variety of other shopping services and partnership opportunities. Amazon tries to convince all online customers to use Amazon as their sole search platform.

Strategies and Objectives:

Amazon wants to become the world's biggest e-Commerce company. Amazon tries to assemble nothing less than earth's biggest selection of goods then make them available on their website for people to find and buy. They also seek to become friendly to customers. Amazon focuses on how to personalize services for their customers. Bookstore policy is personalization and customization. Amazon has good browser tools to let the customer find books and any other product easily and quickly on the Internet through their platform to shorten the delivery flow and speed delivery time.

Amazon provides customers personal services and discount prices. Customers can find and discover anything they might want to buy online. Competitive pricing is the most important strategy. Discount prices attract customers to consume and repeat their purchasing again. Through Amazon Marketplace, zShops, and Auctions, any business or individual can sell virtually anything to Amazon's millions of customers. With Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon uses new technology to simplify the delivery flow through which customers buy online and deliver the products to customers. This improves the online user's confidence and their spending habits. They have a truly unique relationship with the supply chain: "The key is aligning your goals so that if one participant does well, the other does better also," Arthur says. "You have to create a financial win- win for both parties."


A.Barnes & Noble Inc.:

Barnes & is an internet commerce branch of Barnes & Noble Inc. offering a comprehensive range of books and related information products. It receives more than six million unique visitors per month to its Web site, (Adobe Systems) The company's excellence in e-commerce extends to the music business and a full complement of information products, including DVD, video, software, and PC games.

1)The company's focus on information products is manifest in its recently launched Barnes & Nobles University, a distance learning forum offering free classes. These include such classes as "Introduction to Programming," "Introduction to XML," "The Night Sky : An Introduction to Astronomy," and "Walking through Shakespeare." (Adobe systems)

2)Barnes & Nobles includes physical bookstores that have been designed with comfort and convenience. They offer coffee and a comprehensive selection of products.

3)Barnes & Nobles stocks the largest in-stock selection of in-print book titles, supplemented by more than 12 million listings from its nationwide network of out-of-print, rare, and used book dealers. Its recently introduced eBookStore has...
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