Strategic Analysis

Topics: Google, Google services, Google search Pages: 49 (18086 words) Published: November 26, 2007

"The word "Google" plays an important role on the word googol, which was created by Milton Sirotta, nephew of American mathematician Edward Kasner. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web. The company founders, Larry Page and Sergey Brin, were not terribly affectionate of each other when they first met at Stanford University as graduate students in Computer Science in 1995. Their strong opinions and divergent viewpoints would eventually find common ground in a unique approach to solving one of computing biggest challenges: retrieving relevant information from a massive set of data. By January 1996, Larry and Sergey had begun collaboration on a search engine called BackRub, named for its unique ability to analyze the "back links" pointing to a given website. In 1997, this link analysis was earning BackRub a growing reputation among those who had seen it. In 1998, the search for a buyer started; Larry and Sergey continued working to perfect their technology. Meanwhile, Sergey set up a business office, and the two began calling on potential partners who might want to license a search technology better than any then available. Andy Bechtolsheim, one of the founders of Sun Microsystems, was the one that took a look at their demo and he knew that Google will be a success. Sergey tells "We met him very early one morning on the porch of a Stanford faculty member's home in Palo Alto. We gave him a quick demo. He had to run off somewhere, so he said, ‘instead' of us discussing all the details, why don't I just write you a check?" It was made out to Google Inc. and was for $100,000. But since there was no entity known as Google Inc. they had the check sit for a couple of weeks. Sergey scrambled to set up a corporation and locate other founders among family members and friends. After that happened, they bought in a total initial investment of almost $1 million. In September 1998, Google Inc. opened its door in Menlo Park, California. They first started with eight employees; by 1999 the staff had nearly tripled and the service was answering more than 500 thousand queries per day. On June 7, the company announced that it had secured a round of funding that includes $25 million from the two leading venture capital firms in Silicon Valley, Sequioia Capital and Kleiner Perkins Caufield & Byers. Omid Kordestani left Netscape to accept a position as vice president of business development and sales, and Urs Holzie was hired away from UC Santa Barbara as vice president of engineering. AOL/Netscape selected Google as its web search service and helped push traffic levels past three million searches per day. What had been a college research project was now a real company offering a service that was in great demand. On June 26, Google and Yahoo announced a partnership that was solidified the company's reputation. Another partnership with Chinas's leading portal NetEase and NEC's BIGLOBE portal in Japan both adding Google search to their sites. The Google toolbar would prove enormously popular and has since been downloaded by millions of users. As 2000 ended, Google was already handling more than 100 million search queries a day. The first half of 2001 was a series of partnerships and innovations that would bring Google search to a worldwide audience of mobile phones, Sprint PCS, Cingular, and AT&T Wireless customers, and other wireless devices which are used throughout the world to gain untethered access to the 1.6 billion web documents in the growing index.

In 2001, Google started finding some more few things that it needed. In February, they took on the assets of and began the arduous task of integrating the huge volume of data in the internet's largest Usernet achieve into a searchable format. An agreement with Lycos Korea bought Google search to a new group of Asian Internet users....
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