Stratagy
Fairfield School of Business
Strategic Planning
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Table of Contents
1.1 Strategic Context of Terminology 2
1.2 Strategic Planning Of Organization 3
1.3 Two Different Planning Techniques 4
2.1 Organization Audit of Tesco 6
2.2 Environmental Audit of Tesco 7
2.3 Explain the significance of Stakeholder Analysis 8
3.1 Possible Future Strategy 9
3.2 Selecting appropriate future strategy 11
4.1 Comparing Role of Strategic Implementation 12
4.2 Managing Resource Requirement 13
4.3 Targets and Time line Achievements 14
5 References 15
Introduction
Tesco Plc is the leading retailer in UK holding over 27 % market share. The company has aggressively increased its presence on high street through different store formats type and brings products for everyone. The company has increased its profitability through online selling and making tesco.com a first stop shop for online retailers. The company is holding largest consumer database through its “club card” card scheme which offers discounts on a point based system to consumer.
.1 Companies Strategic context
Mission
The corporate mission is a collective statement of purpose that the company wants to achieve. It provides a direction to the staff to target their efforts for a common goal.
The mission statement of Tesco is. “We make what matters better, together”.
Vision
The vision of the company is what it like to become in future. “A vision is the long-term aspiration of the founder that can be described to colleagues” (Richard Koch 1997). The Tesco vision statement is” to be the most highly valued business by the customers we serve, the communities in which we operate our loyal an committed colleagues and course, our shareholders”.
Goals
The goals of the organization make its people to work harder to achieve the defined goals. Financial goals are most commonly observed in most organizations. The goals make the organization set a part form the other companies
Strategic Planning
[Type the document subtitle]
Icon
[Pick the date]
Table of Contents
1.1 Strategic Context of Terminology 2
1.2 Strategic Planning Of Organization 3
1.3 Two Different Planning Techniques 4
2.1 Organization Audit of Tesco 6
2.2 Environmental Audit of Tesco 7
2.3 Explain the significance of Stakeholder Analysis 8
3.1 Possible Future Strategy 9
3.2 Selecting appropriate future strategy 11
4.1 Comparing Role of Strategic Implementation 12
4.2 Managing Resource Requirement 13
4.3 Targets and Time line Achievements 14
5 References 15
Introduction
Tesco Plc is the leading retailer in UK holding over 27 % market share. The company has aggressively increased its presence on high street through different store formats type and brings products for everyone. The company has increased its profitability through online selling and making tesco.com a first stop shop for online retailers. The company is holding largest consumer database through its “club card” card scheme which offers discounts on a point based system to consumer.
.1 Companies Strategic context
Mission
The corporate mission is a collective statement of purpose that the company wants to achieve. It provides a direction to the staff to target their efforts for a common goal.
The mission statement of Tesco is. “We make what matters better, together”.
Vision
The vision of the company is what it like to become in future. “A vision is the long-term aspiration of the founder that can be described to colleagues” (Richard Koch 1997). The Tesco vision statement is” to be the most highly valued business by the customers we serve, the communities in which we operate our loyal an committed colleagues and course, our shareholders”.
Goals
The goals of the organization make its people to work harder to achieve the defined goals. Financial goals are most commonly observed in most organizations. The goals make the organization set a part form the other companies
References: unknown. (2014). strategic planning. Available: http://searchcio.techtarget.com/definition/strategic-planning. Last accessed 12 Jan 2014. http://www.forbes.com/sites/aileron/2011/11/30/10-reasons-why-strategic-plans-fail/ http://www.studymode.com/essays/Stakeholder-Mapping-486705.html http://businesscasestudies.co.uk/jessops/responding-to-changes-in-the-market-environment/introduction.html#axzz2t7ctgbNd http://www.dineshbakshi.com/igcse-business-studies/external-environment/revision-notes/63-external-environment-factors http://www.customer-insight.co.uk/article/874 internal auditing. 2006. types of audit. [ONLINE] Available at: http://daf.csulb.edu/offices/univ_svcs/internalauditing/audits.html. [Accessed 15 Feb 14]. mind tools. 2007. stakeholder analysis. [ONLINE] Available at: http://www.mindtools.com/pages/article/newPPM_07.htm. [Accessed 15 Feb 14]. ehow money. 2009. advantage of substantive growth. [ONLINE] Available at:http://www.ehow.com/info_7759598_advantages-substantive-growth-business-strategies.html. [Accessed 15 Feb 14]. management study guide. 2005. strategy implementation. [ONLINE] Available at:http://www.managementstudyguide.com/strategy-implementation.htm. [Accessed 15 Feb 2014].