Strama Cpm

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  • Topic: Modus operandi, Market, Trade
  • Pages : 2 (331 words )
  • Download(s) : 142
  • Published : May 19, 2013
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http://www.allfreepapers.com/print/Jollibee--Case-Study-Analysis/1794.html

MISSION
To serve great tasting food, bringing the joy of eating to everyone.

VISION
We are the best QSR...
The most endearing brand ...
that has ever been ...
We will lead in product taste at all times ...
We will provide FSC excellence
in every encounter
Happiness in every moment ...
By year 2020, with over 4,000 stores worldwide,
Jollibee is truly a GLOBAL BRAND

OPPORTUNITIES
a. The promising nature of international markets and also the available potential due to the migration of Filipinos in certain countries. b. Being an agricultural country, full integration in sourcing raw materials could be done. c. For international markets, locating commissaries in the same country through joint ventures could be a potential source of success for the company. Jollibee could facilitate the technology provision while the partner could formulate the appropriate modus operandi to sell in the foreign market. d. For the local market, an increase in the number of commissaries could easily reduce the transportation costs and the duration of shipments. This would allow the company to concentrate on the quality of products.

THREATS
a. Competition from both international companies and other local eateries.

b. Political instability in the country threatened JFC as it could hamper the opportunities to convince international investors and country leaders to allow a JFC entry in their country.

STRENGTH AND WEAKNESSES
a. Jollibee was a regional industry leader that had experienced professionals as chief executives of the organization. b. Proven past performance made dealings with prospective partners easier. c. Wide variety of products offered in diverse markets.

a. Lacked more effective marketing skills as growth revenues decreased. b. Lack on in-depth planning and research in the expansion to foreign markets. c. Poor co-ordination between the national and...
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