Strama: Company Overview

Only available on StudyMode
  • Topic: Paints, Paint, Acrylic paint
  • Pages : 19 (4097 words )
  • Download(s) : 228
  • Published : January 20, 2013
Open Document
Text Preview
Chapter 1 – Introduction

1.1 Company Background
March Resources Manufacturing Corporation was established on March 1, 1990. It was founded by Mr. Amador U. Emnace Jr, the current President and CEO of the company, together with Mr. Tan Ke Tay, the current Exec. Vice President and COO of the company. It started manufacturing clear gloss lacquers and sanding sealers under the brand name “Weber”. With a policy of commitment and continued dedication to research and development on quality and products range, March Resources has embarked on producing and marketing a wider range of products.

With a professional and long term outlook, March Resources foresaw ample opportunities and potential in the automotive coatings field. Hence, in 1991, the company added the full range of pigmented lacquers sold through a network of dealers and paint centers.

In 1993, the company transferred to a bigger manufacturing plant in Valenzuela, where a full-service Laboratory dedicated to evaluating possible new products for the future and to developing solutions for specific customer needs was set-up. A team of development technicians is available to help existing and potential customers to solve technical problems and to develop new products. As a result of this, epoxy enamels and primers were then added to the product range.

In 1996, polyester body filler was introduced to complete the system of the car refinishing market, immediately followed by the introduction of automotive polyurethane paint under the brand name Keema.

To further its lead in the automotive paint’s product technology, March Resources in 1997, recognizing the need of the market for a high-end range of automotive coatings, an exclusive distributorship was negotiated and subsequently awarded to March Resources by PPG, (Pittsburgh Paint Glass of USA). PPG is the leader in automotive paints in the world.

In 2003, March Resources introduced the K92 Auto Refinish Paints, to satisfy the need for high quality yet competitively-priced refinish paints. Furthermore, in 2004 Weber Urethane Paint was introduced to complete the company’s range of premium automotive paints. March Resources has also maintained a Refinish Training Center and has done countless color-mixing and application trainings for the client painters of its dealerships.

Today, March Resources is a company dedicated to the supply of automotive and industrial coatings through its network dealers and paint centers. With emphasis on quality and innovative product and development, March Resources aims to become the preferred supplier by remaining alert to customers’ changing needs and responding with skill and efficiency to market movements. March Resources looks forward with confidence to better growth prospects while increasing mutual co-operation with our business partners in serving the needs of the markets.

Today, March Resources looks forward to the years ahead, with a firm commitment of working closely with its global suppliers and its network of dealers nationwide, to become the paint manufacturer of choice, and its paint brands becoming the respected brands in the Philippine paint market.

March Resources has a total of 103 employees. It includes 80 employees in production and 23 employees in delivery. The Plant facilities of March Resources is located at 90 Rubber Master Road, Lingunan, Valenzuela, M.M., Philippines.

1.2 Paper Design

Strategic Management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Strategic management involves strategic process that includes everything about the company. All of the information gathered came from the interview with the HRD Manager of the March Resources Corporation conducted by the researchers. Also, the researchers got other information from the SEC and NEDA websites. March Resources’ aims or objectives for the firm will undergo...
tracking img