Topics: McDonald's, Franchising, Project management Pages: 15 (3733 words) Published: February 17, 2013
Table of Contents

Brief discussion about McDonald’s franchise5
Why McDonald's?5
By Choosing McDonald’s7
Project Organizational Chart9
Work Breakdown Structure19
Critical Path27

McDonald’s is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. One should select to franchise this business for it holds a strong competitive position in the market place. The company is a kind of restaurant which focuses on energy conservation, sustainable packaging, and waste management. Also, it is dedicated to innovate and improve the operations in order to build an even more sustainable, environmentally friendly and profitable business. Furthermore, McDonald’s collaborate with their employees, franchisees and suppliers to serve a balanced array of food choices and provide the nutrition information needed for customers to make sound decisions. As the company continue its legacy they will do a more optimize menu, revolutionize experience to the customer and broader accessibility to their brand, so that consumers will always enjoy the maximum McDonald’s experience. McDonald’s Values

* We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time. * We are committed to our people. We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success. * We believe in the McDonald’s System. McDonald’s business model, depicted by our “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is key. * We operate our business ethically. Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. * We give back to our communities. We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place. * We grow our business profitably. McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customers and the health of our system. * We strive continually to improve. We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. Today, McDonald’s is serving a record number of guests—nearly 68 million people every day. The company is positively meeting the needs of more people in more ways than ever. The success continues to be truly global, with all areas of the world contributing.

Figure 1

As this Annual Report indicates, 2011 was another strong year for McDonald’s. Global comparable sales increased 5.6%, in its ninth consecutive year. Operating income grew 10% in constant currencies and they will continue to extend the market around the world. In addition, the company returned $6 billion to shareholders through...
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