Str 581 Week 5

Topics: Price, Strategic management, Marketing Pages: 5 (591 words) Published: May 4, 2012

Individual Assignment: Strategic Plan Update-Draft II

Individual Assignment: Strategic Plan Update-Draft II
Work Breakdown Structure Organizational Chart

Work Breakdown Structure


Project Name: Kudler Fine Foods Sales Growth Strategy

Focus Area: Supply Chain Overhaul

Budget Allowed: $220,000


Prepared By

|Document Owner(s) |Project/Organization Role | |Michelle Pritchard |Director of Operations | | | | | | |

Project Closure Report Version Control

|Version |Date |Author |Change Description | |1 |03/22/2010 |MP |Created document | | | | | | | | | | |

|Work Breakdown Structure Purpose and Limitations | |Purpose: | |Identify applicable and required work | |Identify applicable and required resources | |Establish milestones for each segment |

Work Breakdown Structure Organization Chart

Work ID |Work Name |Responsibility |Resource Allocation (%) |Complexity |Objective |Action Item |Success Factors | |A |Purchasing |Department Managers |20 |High |Utilize marketing mix to enhance price, promotion, product and distribution. |Department managers will utilize a marketing mix approach to implement the strategy by utilizing the most common variables: price, promotion, product and distribution. They will then determine requirements and place purchase orders with suppliers while capitalizing on the best price, quality, and delivery possible.

Hand off to: Suppliers/Accounting |Obtain better pricing, quality, and delivery | |B |Advertising |Store Managers |10 |Moderate |Utilize segmentation to make advertising more effective.

|Store managers will utilize segmentation by classifying the market on various parameters pertaining to demographics to ensure the advertising is reaching its target market. It will consist of both primary and secondary research. Sale items will be determined by store managers during weekly operations meetings and cleared by Kathy.

Hand off to: Kathy |Advertising reaches target market(s) more effectively | |C |Accounting |Point-of-sale Terminals |20 |High |Ensure accounting data is being correctly gathered through the point-of-sale terminals. |Accounting data will be collected through the point-of-sale terminals. All items, quantities, prices, and totals will be determined on a daily basis and reconciled.

Hand off to: Accounting |Data integrity is validated | |D |Inventory Management |Department Managers |20 |High |Determine proper inventory levels.
|Department managers will utilize the data from the...
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