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STR 581 WEEK 2 QUIZ
1. This environment in the strategic planning process comprises factors in the competitive situation that affect a firm’s success in acquiring needed resources or in profitably marketing its goods and services. 2. The quasi-science of anticipating environmental and competitive changes and estimating their importance to an organizations operation refers to 3. Because the quantity, quality, price, and accessibility of financial, human, and material resources are rarely ideal, assessment of suppliers and creditors is critical to an accurate evaluation of which of the firm’s external environments? 4. What Human Resource component within its operating environment is a major element of a firm’s ability to satisfy its personnel needs? 5. Which of these is a determinant of entry, according to Porter? 6. .This term refers to descriptive characteristics that can be used to differentiate groups of present or potential customers. 7. Which threat of entry creates a barrier by forcing entrants to spend heavily to overcome customer loyalty? 8 .This factor considers or provides creative adaptations that can suggest possibilities for new products or for improvements in existing products or in manufacturing and marketing techniques. 9 .This information is used to explain or predict some aspect of customer behavior with regard to a product or service. Information such as usage rate, benefits sought, and brand loyalty can provide significant aid in the design of more accurate and profitable strategies. 10 .This term refers to the relationships among human beings and other living things and the air, soil, and water that supports them. 11.The environment that is typically subject to much influence by the firm is 12 . When managers consider the general availability of credit, the level of disposable income, and the propensity of people to spend, they are considering what factors? 13 . This element of employment or labor represents the...
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