Stonyfield Case Study

Topics: Market, Environment, Marketing Pages: 4 (1019 words) Published: April 23, 2013
Stonyfield Case Study PowerPoint Script
Introduction of Team Diversity
Members: AMBA Team
Summary of Stonyfield Farm Case Study
I. What factors should StonyField Farm review before going international? Reasons to expand in international markets
- Increased profits in international markets
- Expansion and diversification of customer base
- New business opportunities and investments
Major Factors to consider before going International
Minimizing Production Costs
- Researching the labor laws of the specific country
- Working with local vendors and suppliers directly
- Dealing with low trade barriers
- Utilizing subsidies from local governments
- Resources access to inexpensive resources and raw materials Economies of Scale
- Strategies to reducing production costs
- Knowing of the geographic location for the international expansion - Understanding the markets- knowing consumers wants and needs - Knowing the foreign countries economic and political systems Economies of Scope

- The variety of products and services the company wants to offers (Daft, 2010) - Determining the geographic regions of expansion
- Knowing the markets size

II. What are the major ways for Stonyfield to take their operations global? Form Strategic Alliances with local partners
Indirect Exporter
- Creating strategic alliances with other firms to increase market share ( Horngren, Sundem and Stratton, 2002) - Contract with local vendors and suppliers to manage resources Direct Exporting Methods

- Establishing a domestic-based export department
- Creating overseas sales branches or subsidiaries
- Utilizing export sales representative using foreign based distributors and agents Licensing
- Stonyfield could consider selling its rights to other companies to use as trademarked names in the foreign markets Joint Ventures and Consortia
- Establishing a separate entity with two...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • GE case study Essay
  • Essay about A Comparative Study of Mergers and Acquisitions Within the Eu Aviation Sector: a Case Study of British Airways and Iberia.
  • Essay on Examples of Swot Cases
  • Essay on Assessment 2 Case Study Notes
  • case study Essay
  • case study Essay
  • case study Essay
  • Case Study Essay

Become a StudyMode Member

Sign Up - It's Free