Stewart Business Plan

Topics: Utah, Salt Lake City, Park Pages: 25 (3819 words) Published: March 4, 2013
Stewart Lake State Park
Business Plan


Stewart Lake State Park Business Plan


Submitted to:

Department of Natural Resources
Division of Parks and Recreation
Office of the Director

Prepared for the Director by:

Stewart Lake State Park Superintendent


Division of Parks and Recreation Budget Officer
Division of State Parks and Recreation

Acronyms and Abbreviations

CYcalendar year


IRRinternal rate of return

NPVnet present value

OHVoff-highway vehicle

PVpresent value

ROIreturn on investment

RVrecreational vehicle

Table of Contents

Executive Summary/Introduction1
Mission, Vision, Values, and Objectives1
Park Description and Strengths, Weaknesses, Opportunities, and Threats2 Description2
Strengths, Weaknesses, Opportunities, and Threats5
Market Analysis7
User Characteristics7
Market Trends9
Market Needs/Demands9
Financial Analysis11
Strategies, Work Plan, and Milestones Summary11
Financial Improvements11
Success Monitoring13



1Stewart Lake State Park facilities and services3 2Personnel plan4
3Stewart Lake State Park partners5
4Strengths, weaknesses, opportunities, and threats6 5Summary of demographic information7
6Stewart Lake State Park8
7Stewart Lake State Park market trends10
8Strategies, work plans, and milestones12
9Financial summary of proposed plan13
10Comparison of current and proposed plan14
11Summary of annual funding sources14
12Summary of annual expenses15
13Performance measures15



1Map of Stewart Lake State Park.2

Attachment AExamples of project evaluations
CD/DVD with business plan template

Executive Summary/Introduction

The purpose of the business plan is to assist park management and staff at Stewart Lake State Park in making decisions regarding the management, operation, and development of park resources. This plan focuses on the financial impacts of management decisions. Information from this document will be used to inform State park management and State legislators of financial impacts at Stewart Lake State Park.

Mission, Vision, Values, and Objectives

The mission, vision, values, and objectives of Stewart Lake State Park are as follows:


Enhance the quality of life through outdoor recreation, leisure, and educational experiences.


Provide quality outdoor recreational experiences through camping, boating, fishing, biking, hiking, and off-highway vehicle (OHV) trails.


Value meeting customer needs; innovation; clean and well-maintained facilities; preservation of natural surroundings and resources; affordable, safe, and accessible recreational activities.


1. Increase overnight camping revenue (number of visitors and nights stayed)

2. Increase day-use revenues and visitation

3. Increase fishing activities and revenues

Park Description and Strengths, Weaknesses, Opportunities, and Threats


Stewart Lake State Park was established in 1972, 2 years after the Bureau of Reclamation (Reclamation) built the reservoir as part of the Strawberry-Duchesne River Project. The reservoir is located off of Highway 40, next to the city of Duchesne (population 5,000), 1½ hours east of Salt Lake City and 6 hours from Denver, Colorado. Highway 40 is a main corridor from Denver to Salt Lake City. The reservoir has over 23 miles of sandy shoreline and rests at approximately 5700 feet above sea level. Many of its formations...
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