Steve Jobs

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TIME LINE
* Born on February 24th, 1955 in San Francisco, California * Adopted by Paul and Clara Jobs to live in Santa Clara, California * Graduated high school in 1972
* Enrolled in Reed College in Oregon
* Dropped out after one semester
* Returned to California in 1974 and was hired as a technician for Atari * Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard * Wozniak was an incredibly talented engineer, especially in electronic gadgets * While developing a “blue box” device, Jobs convinced Wozniak to sell it to Berkeley students. * Attended meetings at Wozniak’s “Homebrew Computer Club” * Steve convinced Wozniak to work with him in building computers APPLE

* Born on April 1st, 1976
* Apple I designed and prototype built.
* First single board computer with built-in video interface. * Jobs and Wozniak sold the Apple I in 1976 for $666, making over $776,000 from sales. * Apple II designed in the following year.

* Retired Intel executive Mike Markkula became chairman of Apple in May 1977. * In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. * Became publicly traded company in 1980.

* Launched LISA in 1983.
* From 1977 to 1983, Apple continued to grow exponentially. * In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple. * After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC. * Jobs recruits JOHN SCULLEY ,president of Pepsi-cola U.S.A to became C.E.O of apple computers. * In 1984 job introduces the Macintosh.

* Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company NEXT
* Jobs project in the late 1980’s to mid 90’s was NextStep * A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company * Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design THE SECOND COMING OF JOBS

* In 1996, Apple bought NeXT, and with it came Steve Jobs. * In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks. * Insisted on keeping his $1 annual salary

* Although his salary was low, the company granted him ten million shares of Apple stock worth hundreds of millions * Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computer * Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection * Introduced iPod ,iTunes ,iPhone , iPad , The Apple Stores and All tools to make our lives easier and more streamlined COMPONENTS OF JOBS LEADERSHIP

Focus
* When Jobs returned to Apple in 1997, it was producing a random array of computers and peripherals, including a dozen different versions of the Macintosh. After a few weeks of product review sessions, he’d finally had enough. “Stop!” he shouted.“This is crazy.” He grabbed a Magic Marker, padded in his bare feet to a whiteboard, and drew a two-by-two grid. “Here’s what we need,” he declared. Atop the two columns, he wrote “Consumer” and “Pro.” He labelled the two rows “Desktop” and “Portable.” Their job, he told his team members, was to focus on four great products, one for each quadrant. All other products should be cancelled. There was a stunned silence. But by getting Apple to focus on making just four computers, he saved the company. * “Deciding what not to do is as important as deciding what to do, That’s true for companies, and it’s true for products.” SIMPLIFY

* During the design of the iPod interface, Jobs tried at every meeting to find ways to cut clutter. He insisted...
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