Steps of Label Preparation

Imagine you are doing your weekly shopping, pushing your cart down the canned vegetable aisle, and there are no labels on the cans. Just varying sizes of aluminum cans. How would know the difference between a brand named canned of peas versus the store brand? How would you even know it was canned peas? Labeling is a key element in product identification and marketing. During this essay, I will guide you through the process of identifying the key aspects of your custom label design and the execution of creating a label. The label is the face of your product, so you’ll want as much pertinent information as possible without making the label too “busy” and cluttered. It has been said, “It’s what’s inside that counts”, but that assumes you can get inside to find out. What form of representation does your product have? You certainly cannot be at every location of your product offering details and samples of your product, so how do you tell people what’s inside? You create a label custom for your product that not only markets the product in an enticing manner, but also offers pertinent details and selling points about the product inside. You will also have mandatory details that must be listed depending on the product, so research into legally obligated details is also necessary.

Clearly there are thousands of different labels anywhere from shipping labels to packaging labels and everything in between. Identifying your purpose is the first step in creating your label. If you are selling something that can be seen with the naked eye, you must deliver the details unseen by consumer. The fabric used, the warranty information, the gas mileage and a plethora of other details that should be delicately marketed to further entice the consumer to purchase your product. As with most products, there are multiple versions to choose from, so why would the consumer buy yours over another product? Pricing is not always the clear winner, as you may not be getting