REPORT REVIEW AND ANALYSIS
Applied Managerial Decision-Making
Phase 2 Individual Project
Instructor: Joseph Cappa
With the National Sales meeting approaching, the Marketing department is requiring that every Regional Sales Manager do a short presentation to highlight how the consumers in their region don’t compare to the rest of the consumers in the whole United States. Since I am still working with the local Regional Sales Manager I am going to prepare a two-page memo that will explain how my territory is different from other territories nationally. I will do this by utilizing reports obtained from the American Marketing Association website, which include general and 1980 to 2000 Census Trend summaries, Income summaries, and Occupation and Employment summaries for both the entire U.S. and the 60614 zip code region.
Date: October 14, 2010
Subject: Report Review and Analysis
To: Marketing Department
From: Renika Hendry, Regional Sales Manager
With the National Sales meeting approaching, the Marketing department is requiring that every Regional Sales Manager do a short presentation to highlight how the consumers in their region don’t compare to the rest of the consumers in the whole United States.
Education. There is a difference in the 2000 statistical data provided from the American Marketing Association between the entire United States and 60614 zip code. The Educational Attainment for the entire U.S. displayed that more citizens as a whole have obtained an education from grade school through college than they have in the Chicago region alone. For the entire U.S. the educational percentage was at 98.56; however the Chicago region had an educational percentage of 99.54. This showed that more people in Chicago had an education than they do in the entire U.S.
Marriage and Transportation. The marital status...
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