Statement of Purpose

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Statement of Purpose: Briefly outline your professional plans and career objectives. In your statement (in about 7500 characters), say why you want to study the program and what you expect to get from it.

To be successful in business or managing and driving business on employer’s behalf, I need to have deeper business acumen. After my graduation, I started as small garment trader with a small garment manufacturing unit. I travelled lot, met many small and medium garment manufacturers and exporters in Delhi and Mumbai which gave me basic understanding of businesses in India. As I was still exploring my future in the garment industry, Internet as an opportunity clicked my chord. My interest kept me pulling towards internet and I started developing some small websites and later with Blogs. Back then Internet was still evolving and everyday brought new opportunities for the internet marketers. Been part of evolution years of Internet from when Internet was a mere communication tool, through information age to a where it became a social phenomenon. The overall journey gave me lot of exposures including many of the success and failures that happened on internet. Since 2006, I have worked with numerous companies as social media and web consultant. I Co-founded World Net Labs, an Internet Marketing and Strategy firm and simultaneously worked as consultant with Animonlive and 2020 Social. You can find my latest social media presentation here:  http://www.slideshare.net/WorldNetLabs/worldnetlabs-social-media-3238666

With IIMC Executive Program in Business Management, I want to extend my knowledge of business processes at highest corporate levels, doing negotiations with prospects or clients and positioning myself at par with who’s who of the industry. With the IIMC certification I believe I will be much better professional to evaluate business potential, ROI of proposed investments or even at initial idea level.
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