Stategic Writing

Communication 221: PR & Media Writing

Test #1: Covers Section I & II
Worth 105 points (each question is worth 3 points)
Name: Mandi Mayer

Section I: Strategic Writing

Strategic Writing (pp. 1-2)

1. What is strategic writing?
Strategic writing is goal-oriented writing.

2. How does strategic writing relate to business goals?
Value statements and mission statements are both related to business goals. As a strategic writer, you help the business achieve its values-driven, mission related business goals.

The Importance of Good Writing (pp. 3-5)

3. Should important words go in the middle of a sentence? Why or why not?
No. The beginning of the sentences calls attention to itself. Also, the last words of the sentence gain emphasis. The middle of a sentence generally draws the least attention.

The Writing Process (pp. 6-9)

4. What is the first step in the writing process?
Research.

Broadcast-Style Writing (pp. 10-14)

5. What are the major differences between broadcast-style writing and printstyle
writing?
Broadcast-style of writing writes the way people talk and also short sentences.

Integrated Marketing Communications (pp. 15-16)

6. In IMC, what is it, more or less, that gets integrated?
Communication

7. What are the Four P’s of marketing?
Product Place
Price Promotion

Ethics and Strategic Writing (pp. 17-20)

8. At what levels do ethics codes exist?
International, social, organizational, and personal

9. Being ethical means acting on ________.

Diversity and Strategic Writing (pp. 21-22)

10. Why is diversity within communication staffs a good idea?
Diversity is often a moral goal; can be a regulatory requirement; it improves the organization’s public image; it attracts the best employees; it improves decision making.

Persuasion and Strategic Writing (pp. 23-24)

11. What did Dean Rusk say about persuasion?
“The best way to persuade anyone of anything is to listen.”

12. According to Cheney... [continues]

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