Test #1: Covers Section I & II
Worth 105 points (each question is worth 3 points)
Name: Mandi Mayer
Section I: Strategic Writing
Strategic Writing (pp. 1-2)
1. What is strategic writing?
Strategic writing is goal-oriented writing.
2. How does strategic writing relate to business goals?
Value statements and mission statements are both related to business goals. As a strategic writer, you help the business achieve its values-driven, mission related business goals.
The Importance of Good Writing (pp. 3-5)
3. Should important words go in the middle of a sentence? Why or why not?
No. The beginning of the sentences calls attention to itself. Also, the last words of the sentence gain emphasis. The middle of a sentence generally draws the least attention.
The Writing Process (pp. 6-9)
4. What is the first step in the writing process?
Broadcast-Style Writing (pp. 10-14)
5. What are the major differences between broadcast-style writing and printstyle
Broadcast-style of writing writes the way people talk and also short sentences.
Integrated Marketing Communications (pp. 15-16)
6. In IMC, what is it, more or less, that gets integrated?
7. What are the Four P’s of marketing?
Ethics and Strategic Writing (pp. 17-20)
8. At what levels do ethics codes exist?
International, social, organizational, and personal
9. Being ethical means acting on ________.
Diversity and Strategic Writing (pp. 21-22)
10. Why is diversity within communication staffs a good idea?
Diversity is often a moral goal; can be a regulatory requirement; it improves the organization’s public image; it attracts the best employees; it improves decision making.
Persuasion and Strategic Writing (pp. 23-24)
11. What did Dean Rusk say about persuasion?
“The best way to persuade anyone of anything is to listen.”
12. According to Cheney... [continues]
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