Preview

State of print industry

Powerful Essays
Open Document
Open Document
1170 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
State of print industry
Newspapers
One of the major reasons why newspapers are having problems financially these days is due to the fact that news can be found online for free, for which reason it is very difficult to sell that bundle of news and advertisement.
The most important thing newspapers had left was their content and they basically depreciated this. The story was contaminated as they became partisan and published less actual stories. It was not possible in many occasions to distinguish a news story from an editorial. They also kept raising the prices, and as customer started to stop their subscription, instead of researching what was making them leave, they considered them ignorant for not buying.
Results from Pew Research Center indicate that the main revenue streams of newspaper changed from an average of $16 in print revenue for every newspaper to just $1 in digital revenue. It is clear that dollars gained in digital advertising cannot offset the amount that’s lost with print advertising. What’s pushing the newspaper revenue decline further into a downward spiral is the declining in advertisement, because advertisers don’t reach as many people anymore than with other booming media industries do. The freemium model is used by The New York Times magazine and The Times magazine. This model is one where people can enjoy the basic services on a certain website for free, but needs to pay for premium services. The word consists of the words free and premium. The Sun from United Kingdom and Bild from Germany are two examples of magazine that use paywall. The example in this article is that they will use top-tier football videoclip to win readers. Switch from paid to free circulation in a profitable way is a way newspaper could ensure their survival. When many people read the newspaper because it’s free, this will attract advertisers, and has as result an increase in advertising revenue. The costs will reduce as well because of less unsold copies and cost form marketing.
The



References: http://www.forbes.com/sites/timworstall/2012/09/25/not-the-solution-to-the-newspaper-industry-going-bankrupt/ http://sultanknish.blogspot.nl/2009/03/why-is-newspaper-industry-really-in.html http://www.wan-ifra.org/press-releases/2013/06/02/world-press-trends-increasing-audience-engagement-is-future-for-news-media www.thebusinessdictionary.com http://www.theguardian.com/media/2013/sep/02/esquire-launch-weekly-tablet-edition http://www.theguardian.com/media-network/media-network-blog/2013/mar/07/fall-rise-magazines-print-digital http://www.ppa.co.uk/New%20PPA/Retail/Magazine%20Market%20Data/Magazines%20TheFacts/ http://mashable.com/2011/12/19/the-atlantic-digital-first/ Youtube: The suffering state of the newspaper industry Youtube: CNN: The newspaper industry in decline

You May Also Find These Documents Helpful

  • Good Essays

    Newspapers are one of the oldest form of mass communication, dating all the way back to the 17th century. It is one of the mediums that has allowed the community and our society to gain access to informative and entertaining information. However, with the ever increasing development of the technological broadband, newspapers as a main source of circulating news have changed. Since the birth of the internet, access to the same information that newspapers have printed are now more easily available and accessible online to a wider range of the public.…

    • 655 Words
    • 3 Pages
    Good Essays
  • Better Essays

    This research article is developed from the findings of quantitative research conducted by the U.S. newspaper industry, American Society of Newspaper Editors and most recently The Ford Foundation. The article itself has two formal headings to break down what is being discussed and where the…

    • 1546 Words
    • 7 Pages
    Better Essays
  • Good Essays

    NY Times case questions

    • 849 Words
    • 3 Pages

    The main factor affecting the newspapers negatively today is the internet, which completely changes the way the news and other content provided by the newspaper (advertisements, opinions and columns, TV listings, stock listings, sports scores, etc.) are viewed and read by the consumer. The newspaper brings all these elements together in one place and each of them secures a certain part of the price charged for the newspaper. The internet has caused all these elements to become completely separated from each other and the users can chose exactly what they view and where they go to get the news and information they need. The major part (75%) of newspaper revenue was assured through the advertising, but the internet has enabled companies, as well as individuals, to place their advertisements to websites specializing in that particular area, so the newspapers lose their main source of revenue.…

    • 849 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    TBChap021

    • 21132 Words
    • 170 Pages

    The decrease in newspaper subscriptions has led some papers to reduce their publication schedules and begin charging or increasing rates for online subscriptions.…

    • 21132 Words
    • 170 Pages
    Satisfactory Essays
  • Powerful Essays

    Vb Sof 540

    • 11992 Words
    • 48 Pages

    Most newspaper publishers have found that the cost of operating their Web sites cannot be covered by the revenue they generate from selling advertising on the sites.…

    • 11992 Words
    • 48 Pages
    Powerful Essays
  • Good Essays

    The internet and today’s forever changing technology have forced newspapers and publishing companies to revamp their business models. Newspaper and book publishers are changing their business models to those that create innovation outside of their core products. Prior to…

    • 651 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Online newspapers are pursuing more online advertising dollars and partnering with Google and Yahoo to share revenue from advertising. Some news sites charge fees for newspaper content delivered to new reading devices. Another option is for news sites to charge fees for “premium” news and opinion. Because advertising remains a major source of…

    • 1058 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Print Media Industry

    • 1619 Words
    • 5 Pages

    Media Bias. (2009, December 28). Issues & Controversies On File, n. pag. Retrieved January 29, 2010, from Issues & Controversies database.…

    • 1619 Words
    • 5 Pages
    Better Essays
  • Good Essays

    in the age of intense competition, newspapers play a serious role since it introduce and inform people about different upcoming events, happenings, general information and products related to different areas. It enlightens people through information which anyone can use to draw the cognitive maps of reality (McNair 2001:21).…

    • 698 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Newspapers and print media have experienced increasing difficulty due to the shift in the way people consume information. According the Pew Research Center, 55% of New York Times readers read the Times on a phone or a computer. That trend holds true across the industry with 2012 numbers showing that over half of Americans consume news online, while only 29% claimed to have read a newspaper in the last day (See Exhibit 1). Declining print readership means fewer advertisers and declining price-leverage for newspapers. The increasing percentage of digital readers does little to mitigate the losses since online advertising is seen as less effective and commands far less money. Print advertising revenues have been in a free-fall over the last ten years. Adjusted for inflation, 2012 newspaper print advertising revenues fell to the lowest annual level of print advertising since the industry data started being tracked in 1950 (See Exhibit 2). Another cause of concern to newspapers should be the declining interest in news overall by generation Z. About three in ten people under 25 answered that they do not consume news via any medium per se.…

    • 1432 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    New York Times Paywall Case

    • 2734 Words
    • 11 Pages

    The New York Times, as well as every other newspaper and magazine around the world, is struggling to find the best way to transition from traditional print to the digital space while still maintaining a profitable business. The current solution for the largest local metropolitan newspaper in the United States is a paywall, which requires readers of online content to pay for a digital subscription in order to have access to the site after a fixed monthly allowance of 20 articles. However, this pay metered method has been tried by the most popular American newspaper website before and the question is whether or not this strategy can help The Times evolve with the ever-changing technologies and continue to live up to its motto: All the News That’s Fit to Print.…

    • 2734 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    As I was researching to answer this questions, the first thing that came to mind was capitalism, there is a need to make a profit in most mass media efforts; therefore one could say that printed media companies had learned how to function in an ever changing world of technology. According to ”The Atlantic” (2012), printed newspapers are still making close, if not more, than 20 billion dollars a year off advertising, and readership is the same today as it was ten years ago if we count digital subscriptions . Printed media companies are also evolving to a more digitalized format, not only with better articles and credibility, but with their own web pages to make sure they also reach a younger audience that finds easier and convenient to read off a screen. Corporations are still investing in printed media, but now the competition for advertising money is diverse, mainly because the younger generation finds web searching convenient as opposed to research the way mass media was in the past, thru mass mail and in phone books.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Newspapers face stiff competition against other mediums that broadcast news, such as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companies are catering to the fast-paced and busy lifestyles of Americans; therefore, creating devices that are portable and convenient for getting the news. New technology such as tablet PCs, e-book readers, and smart phones are replacing the way we have been receiving the news. However, these new devices cannot replace the worth of owning a hard copy. If the traditional printing of newspaper was to continue, what needs to be done is simply combining technology and printed newspaper as one medium, in doing so, we can also promote free subscriptions to see how much success this idea can go. Newspaper and online resources both have components that are lacking. “The newspaper industry has changed dramatically and there is no doubt that we’ll continue to see a change in the print of newspaper. But there are some very interesting opportunities that should be focused on and that is: delivering content to readers in the preferred medium, generating new methods of advertising that are more relevant for the consumer and effective for the advertiser, controlling costs for the newspaper publisher.” (Peck)…

    • 1078 Words
    • 5 Pages
    Better Essays
  • Good Essays

    When the radio came in the early 1930s, everybody felt that newspapers would become obsolete. When television came in…

    • 1980 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    The two months of summer internship at Outlook India Pvt. Ltd. has been a truly remarkable experience. I got to know about the various nuances which are important not only to work in a magazine industry but also are necessary while working for other consumer goods industry. The intensive exposure to marketing environment has enriched me enough, not only to survive in this competitive environment but to excel and to open my own business in the long run.…

    • 8771 Words
    • 251 Pages
    Powerful Essays

Related Topics