Starwood Hotels & Resorts Worldwide, Inc. is one of the largest hotel ownership and management companies in the world. Starwood, headquartered in White Plains, New York, owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands. Currently, Starwood owned, managed, or franchised over 1000 properties in over 100 countries and employees 145,000 people at its’ owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. United States. Starwood’s mission and values are important because they are pervasively displayed to guests, employees, and managers. Starwood’s mission and values are the following: •
Encouraging genuine collaboration
Fostering trust and respect
Re-imagining our business through creativity and innovation Starwood also lists the company philosophy on their website which shows their four competitive advantages: •
Starwood is widely successful because they bring a unique process to how they establish diverse brands through innovation. By avoiding stagnation in the market, Starwood is capable of consistently growing their portfolio of hotels. Starwood is successful at the operational level because they do a decent job of empowering associates at their properties worldwide. While Starwood does a lot of things well, they have a lot of room for improvement. First, In trying to diversify their portfolio of hotels, they may be stretching themselves too thin. By not...
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