Starting a Business Online

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Assignment One
BUS 107
April 19, 2012
Professor

1.Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis 2-4 items in each category. The online business I am going to start is Earl’s Flowers Togo. We sell flowers arrangements and candies online and we have a brick and mortar store. One of our strengths is that we sell affordable high quality flower arrangements with name brand candy. We have a website that is very internet friendly and you are able to click and drag your flowers to build your own flower arrangement with a price quote. Another one of our strengths is that we have 2 to 4 hour delivery from the time your place your order. Our weakness in the company is that we cannot deliver overseas also we are limited to what the costumer can buy online for instants if a costumer wanted a very special arrangement for someone they would need to come into the store. The opportunities for the company are great we have a niche for the market even if we can’t ship overseas we can take orders for form overseas. We have expanded our business to military bases overseas so that the Armed Forces and dependents can send flowers to love ones from where ever they are. Also with the new technologies we have Pop Ups on the websites that will catch the consumer’s eye. The possible threats my company faces are that competitors may try to sell arrangements for less or hack into our database. Another threat to the company is the change in weather if the weather is bad and causes damages to the flower chops it will drive up the price in which we can sell. 2.Because the internet connects computers all over the world, any business that engages in e-Commerce instantly becomes an international business. The key issues that any company faces when it conducts international commerce include trust, culture, language, government, and infrastructure. Explain how you would address each of these issues. According to UOM.edu.au (International Nature of Electronic Commerce)language issues one approach is to have the Web server that can detect and default languages setting of the browser and automatically redirect the browser to the set of Web pages created in language. Another approach is to include links to multiple language versions on the home page. Culture issues on the Web, designers must be very careful when choosing icons that represent common actions. Even colors or Web page design elements can be troublesome. Infrastructure issues, regulations in some countries have inhabited the development of the telecommunications infrastructure or limited the expansion of that infrastructure”. (International Nature of Electronic Commerce) Customers’ lack of inherent trust in ‘strangers’ on the Web is logical and to be expected. Business trust is an important successful factor of attracting customers. 3. Businesses that operate on the Web must comply with the same laws and regulations that govern the operation of all businesses, but they face 2 additional complicating factors as they try to comply with the law. First, the Web extends a company’s reach beyond traditional boundaries. Second, the Web increases the speed and efficiency of business communications. Explain how you would overcome these complicating factors that come with e-Commerce in order to comply with the law. (International Nature of Electronic Commerce) Businesses that operate on the Web must comply with the same laws and regulations that govern the operations of all businesses. The Web extends a company’s reach beyond traditional boundaries, thus it faces many more laws than before. The Web increases the speed and efficiency of business communications. Web businesses that violate the laws can face rapid and intense reactions from many customers Businesses that operate on the Web must comply with the same laws and regulations that govern the operations of all businesses. The Web extends a company’s reach...
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