Startegic Analysis of Crh

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STRATEGY CONCEPTS AND APPLICATIONS

ASSIGNMENT

Submitted by- MODINA MONIR SAFA

Submitted to- JIM MILLIGAN

Submission date-21-01-2011

WORD COUNT: 2560 (Exclusion of cover page, table of contents, refference, appendix )

TABLE OF CONTENTS

PAGE NUMBER

EXECUTIVE SUMMARY…………………..

INTRODUCTION……………………………… 1

OBJECTIVE ………………………………… 1

CORPORATE MANAGEMENT ……………. 1

MAJOR COMPETITORS OF CRH………… 1

ANALYSIS ………………………………….. 2

SWOT …………………………………………. 2 PEST …………………………………………… 3 FIVE FORCES INDUSTRY …………………. 4 BCG …………………………………………… 4

UPWARD SPIRAL OF CREATIVE BUSINESS ……….5

FACTORS BRINGING CHANGE
TO CRH’S INDUSTRY …………………… 6

CONCLUSION ………………………… 6

RECOMMENDATION ……………………. 7

REFFERENCES …………………………… 8

APPENDIX ……………………………. 9

Executive summary:
In strategy concepts and applications module assignment I have critically evaluated the competitive position of CRH through the use of positioning tools such as PEST, SWOT, BCG, Five forces industry analysis .i have also identified the driving factors which bring change in the industry. after evaluating all the analysis and factors I have recommended some future strategic options on the basis of relevant theories and frame work for CRH to remain competitive .i have put emphasis on it’s business portfolio composition and product market relationship. through this whole report the current competitive position of CRH and future options are highlighted. The strengths , weaknesses, threats, opportunities, political, economic ,socio cultural factors ,industry analysis through all these the analysis has been done.

Introduction:

CRH plc was formed through a merger in 1970 of two leading Irish public companies, Cement Limited (established in 1936) and Roadstone Limited (1949). The newly formed group was the sole producer of cement and the principal producer of aggregates, concrete products and asphalt in Ireland. In 1970 CRH had sales of c. €26m, 95% in Ireland. CRH is an Ireland-based global holding company that manufactures and distributes building materials in the United States and throughout Europe. The head quarter of CRH is in Dublin, employed 80000 people in over 1000 subsidiaries in more than 3000 locations in 26 countries .The firm operates three segments: materials, products, and distribution. The materials segment produces cement, aggregates, and asphalt. The products segment makes a variety of materials such as concrete and architectural glass. The distribution segment supplies roofing and interior construction products. CRH was awarded for financial reporting , investor relations, and excellence innovation in environmental and safety practices.

Objective: the objective of CRH is to maintain and develop a balanced portfolio across regions, products and construction sectors. CRH’s strategic vision is to be a responsible international leader in building materials delivering superior performance and growth. The group’s strategy is to seek new geographic platforms in it’s core businesses and to achieve strategic balance .

CORPORATE MANAGEMENT:

The corporate management of CRH was strong and under control. integration management of CRH was decentralized, coordinated and standard.

Major competitors of CRH:

1. LAFARGE COPPEE S A:

The company is one of the world's top makers of cement, aggregates, concrete, and gypsum (alongside such heavyweights as Holcim and CEMEX). Cement accounts for about 60% of the building...
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