Start Up Ngo in Bulgaria

Topics: Intern, Food waste, Christopher Nolan Pages: 9 (2159 words) Published: December 15, 2012
Entrepreneurship & Innovation in a Global Perspective

Assignment 4
Operational Planning and Finance Version 1

Mirena Radulova 09056270 Supervisor: Mr. Kuijpers



 After defining the strategic framework, in the Operational Plan it is time to plan concrete  activities with concrete time frames. The following plan has three years validation. During  the first year the activities has urgent priority, second year ­ medium priority and the  third year the goals can be seen as constant priority.  *Some   of   the   actions   are   explained   in   details   in   the   following   text,   the   rest   are   either   discussed   in   the   previous   assignment or self­explanatory from the table.

Action 1­ Finding a team What needs to be done?  Even before the official registration and functioning of the NGO, most important goal is  to find devoted employees (one part time accountant, one full­time Marketing Assistant  and several volunteers/interns to help running the operations in the first three months.  During this period it is important that the NGO attracts interns who are specialized in  WEB 2.0 tool and video editing in order to work towards positioning on the organization.  How it will be done?  The action here is to announce the employee position in, writing a  concrete portfolio with requirements. For interns, the action is connect to university data  of Internship positions in Bulgaria and Europe (to be done by the marketing assistant),  therefore   the   three   intern   positions   can   be   filled.   Creating   Internship   positions   for   FAB   is   expected   to   be   of   high   interest   because  such  practices are still very rare in Bulgaria and without doing internships, students most often  feel   unsure   and   to   a   certain   level   unprepared   for   entering   the   career   world   after   graduating. Therefore, offering variety of internships will appeal to a larger public and  will meet variety of needs for Food Aid Bridge and its projects. Positions are going to vary  from Marketing, Communication, PR to Photography and Graphic Design.  By when must be done and by whom?  The most desired positions for the first 3 months are: Communication and PR position.  Later when the organization grow ­ Graphic Design and Photography interns in order to  meet the need of creating brochures, posters or for fund­raising campaign. There is going   to be a simple description for each different volunteering role. In order to stimulate, it is  important that the director outline the benefits to the potential volunteer:


• • •

Being on the start of Food Aid Bridge provides the unique experience of managing  a growing organization, good cause, making a difference, getting work experience  and connect to broad network shaping the future career of the intern. FAB will pay the interns transportation and lunch during the working day There is going to be dinner every six months in order to show appreciation to their   work There   will   be   recommendation   for   future   projects,   job   positions,   university  applications etc.

This action will be done by the director of the NGO. The following table describes the action in attracting interns/volunteers: Targeting Interns and volunteers

Digital Media

Social Media

Printed media

Radio & Television

Face to Face

Own website

Online social communities (E.g. Facebook)


Presentatio ns

E-mail newsletters

Online platforms Such as Youtube

Newspaper s& Magazines

Conference s/ Events


University newsletters

Action 2­ Raising awareness What needs to be done?   This is very important action, that will be achieved by various promotional channels,  described in the previous assignment. In order to create awareness among the general  public that there are taxes over the donation of food, the manager of hotel Panorama P . ...
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