Topics: Starbucks, Coffee, Howard Schultz Pages: 2 (516 words) Published: April 23, 2013
Please adhere to the following report and formatting guidelines (points will be deducted if you do not): * No more than 6 pages of written text (references or bibliography don’t count as part of the 6 page limit) * Report should be double-spaced, using Times New Roman font (12 point), and 1 inch margins on all sides * Please number all questions before answering them

* Be sure to CITE all sources and provide all publication information at the end of your assignment * Do not copy and paste text from the Internet. We will be using Turnitin to check for plagiarism

Please read the attached case on Starbucks and answer the following questions:

Q1) Re-evaluate Starbucks’ growth policy. According to the case study, Howard Schultz has a long-term growth target of 40,000 Starbucks stores. Evaluate whether you believe this is a realistic growth target or not by conducting some outside research. What do you think should be Starbucks’ long term growth strategy? How many stores should they have and why? What should Starbucks change about their current growth strategy (if anything) and why should they make those changes? Proceed as follows: 1. First, conduct outside research using some of the library databases at CSUN (e.g. ABI Inform, Lexis/Nexis, Business Source Elite etc.). The purpose of this research is to first familiarize you with what Starbucks has done in the past and what has worked or not worked for them. Use this research to help form your opinions regarding how Starbucks should grow going forward. Paste the links in the references section to show you used some of the library databases at CSUN. 2. Next, use the “Market Share Reporter” database at CSUN to figure out Starbucks’ market share. What is Starbucks’ market share according to this database? Use Starbucks as the keyword when conducting the search. 3. Third, conduct some quantitative analysis using the attached Excel spreadsheet, which contains key financial data for Starbucks...
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