Starbucks Term Paper

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STARBUCKS
(www.starbucks.com)

1. I find myself frequenting Starbucks more than a couple of times a week. Starbucks is a food and beverage non-durable good. There are Starbucks cafes littered throughout cities, throughout the nation and in other countries as well. Starbucks not only has their own cafes but they also rent space in grocery stores such as Safeway and Albertsons. Starbucks also sells canned and bottled coffees in grocery stores for people who like the convenience of just grabbing a coffee from home instead of having to visit their café. Starbucks not only offers cold and hot beverages in their cafes but they also offer food, ground coffee, packages of tea, and other non-perishable goods. When I visit Starbucks I usually leave with either an iced Carmel macchiato, iced white chocolate mocha, or iced passion fruit tea lemonade. Every once in a while you might catch me buying oatmeal, too. One main reason for my visits to Starbucks is a sociocultural influence; my fiancé likes to go there. He likes their mochas and predictability. Another two reasons for my frequent purchases at Starbucks are situational influences; they keep their buildings and parking lots clean and they provide a drive thru. Drive thru’s are a must for people who are in a hurry or are still in their pajamas and do not wish to walk into a store and have other people give them funny looks. 2. Starbucks packaging is quite simple. They use a round logo that is always green and white and has a lady with long hair and a crown. (She might be a mermaid) They use the standard plastic and paper cups that all other coffee companies provide their product in. The label’s purpose is to provide brand recognition. It’s easy to spot a Starbucks from down the highway simply by recognizing their signature green block letters or their green and white logo. Their plastic packaging for their iced beverages provides customers with an option to recycle their cup after use and their paper cup is...
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