Starbucks Survey Summary

Only available on StudyMode
  • Topic: Starbucks, Coffee, Jerry Baldwin
  • Pages : 2 (483 words )
  • Download(s) : 97
  • Published : April 24, 2013
Open Document
Text Preview
STARBUCK’S SUMMARY

Starbucks is an American global coffee company and coffeehouse chain. Starbucks is the largest company in the world with 20891 stores in 62 countries. They serve coffee, hot and cold beverages, whole bean coffee, microground instant coffee, full leaf teas, pastries and snacks. They also serve beers, wines and appetizers called “Starbucks Evenings” that is served after 4pm. Starbucks also have their entertainment division called Starbucks Entertainment division that market books, music brands, and film. Starbucks Corporation was started in Seattle, Washington back in 1971. The three founding partners consist of, Jerry Baldwin who was formally an English teacher, Zev Siegl who was a history teacher, and Gordon Bowker who is a writer. The main inspiration for the company’s startup was from Alfred Peet. Peet inspired them to sell high-quality coffee beans and equipment. The name “Starbucks” was taken from the book Moby-Dick, “Starbuck” was the chief mate in the novel. The very first Starbucks was located at 2000 Western Ave. It was there from 1971-1976 until it was relocated to Pike Place and still currently stands there today. When the company first started the coffee beans were purchased from Peet’s but eventually, the owners started buying them directly from the growers.1984 was the year that started to put the Starbucks on the map. The original owners found themselves with the opportunity to purchase “Peet’s” and in 1988 all of the original owners sold the Starbucks chain to Schultz’s II Giornale outlets. Eventually, the Giornale outlets were rebranded as Starbucks and then quickly began to expand. In 1987 the Starbucks name was changed a little bit and they added a corporation to it, making it “Starbucks Corporation”. The cause of this was from the backing of local investors within the brand and chain.Starbucks prides themselve’s on having a strong coffee bean. In order to achieve that goal they go to the end of the world to find the beans...
tracking img