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Starbucks Review

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  • March 2013
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Review of Starbucks: A Step Above

DeVry University
Review of Starbucks: A Step Above
The product I chose to review is the Starbucks Corporation; the Starbucks Corporation is an American global coffee company and Italian-style coffeehouse chain based in Seattle, Washington ("Starbucks," 2012). Starbucks is the largest coffeehouse company in the world, with 19,972 stores in 60 countries, including 12,937 in the United States, 1,273 in Canada, 971 in Japan, 790 in the United Kingdom, 657 in China, 453 in South Korea, 356 in Mexico, 276 in Taiwan, 200 in the Philippines, 158 in Thailand and 1 in India ("How many Starbucks," 2012) . The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by coffee roasting entrepreneur Alfred Peet, whom they knew personally, to sell high-quality coffee beans and equipment ("Starbucks," 2012).

Let’s take a look at how and why Starbucks is a step above the competition and on a straight path of success. Starbucks not only sells amazing coffee blends and delectable pastries but as a corporation always looking for ways to stay ahead. I want this review to be more than just a review of coffee, this is a review of Starbucks as a corporation and how they use their position to make the communities they serve better places. Starbuck defines corporate responsibility and fairness.

The most amazing observation about Starbucks is all the charities and forms of help they offer. For starters Starbucks and the Opportunity Finance Network have bracelets available for a $5 donation to support and create local jobs, these are available at all Starbucks. Starbucks also takes place in fair trade and ethical sourcing, which brings stability to other regions in which supply their corporation. Other forms of support are the millions of dollars in grant money Starbucks supplies to youth leadership programs within...