Dr. Carole Clark Papper
Final Research Essay
12 December 2005
Starbucks: A Coffee Lover’s Paradise
What is so extraordinary about Starbucks coffee? To most people who are addicted to drinking Starbucks coffee, its delicious taste keeps people coming back for more and more everyday. The widely known coffee company, Starbucks, captures the attention of its customers and keeps on feeding them regardless of their high prices. Starbucks is bought by many celebrities and is displayed in movies and in other media. It isn’t really a family restaurant, but has become a “fashion trend” on college campuses and in big cities. Starbucks offers a variety of coffees, espressos, and its frappuccinos. Despite the outrageous damage to a person’s wallet, Starbucks attracts its customers through its delicious and satisfying coffees. Starbucks popularity is more essential to people than its expensive prices.
Starbucks was founded in 1971 in Seattle, Washington. Three men by the names of Jerry Baldwin, Zev Siegel, and Gordon Bowker started and opened the first Starbucks. The company got its name from a character in Moby Dick named Starbuck. In the beginning Starbucks did not sell beverages, it sold coffee beans and spices (“Food” 1). With every corporation there is almost always a logo that symbolizes the company.
The recognized logo that represents Starbucks is of a siren or a mermaid (“Starbucks” 6). An example of the current Starbucks logo is shown to the left. She has two tails with long wavy hair decorated with a four-pointed crown topped with a star. Three colors fill the design: hunter green, white, and a solid black. Figure 1
This symbol is displayed throughout each Starbucks store. The purpose of this image is to illustrate the visual picture Starbucks wants its customer to imagine when they see or hear Starbucks (Van Der Pool).
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