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Starbucks Organizational Behavior

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Starbucks Organizational Behavior
Starbucks Organizational Behavior
October 5, 2008
Starbucks Organizational Behavior Starbucks began selling coffee in Seattle, Washington in 1971, and has revolutionized the coffee industry with its trendy coffeehouses and delectable products. The company has become an international sensation as the “premier roaster and retailer of specialty coffee in the world” (Starbucks Takes, 2008, p. 5). Due in part to Starbucks success, coffee has moved beyond ‘light and sweet’ and is not just for dunking doughnuts into anymore. How did a unified team of professionals transform a timeless breakfast drink into a desired upscale specialty product that is double or triple the price of their competition? Is melding social responsibility and environmental awareness among employees, customers, and competitors alike the key to the company’s phenomenal growth, and if so, is it enough to keep them in the lead worldwide? Here we will analyze how Starbucks uses organizational behavioral concepts such as communication, organizational culture and human resources practices to further their business, with varying results. Starbucks primarily uses communication methods to disseminate information that is both positive and negative regarding the inner workings of management, finance, and interpersonal dealings. Their website, www.starbucks.com, includes press releases, detailed investor relations information with financial and stock analyses, as well as a comprehensive section that reports on their extensive programs and contributions to environmental practices and social responsibility. Human Resources are addressed by an online career center that is accessible from the main website. Here, individuals who are interested in joining the Starbucks family are provided with access to worldwide job opportunities. This section provides includes details about the benefit options and career paths that are available to employees, ‘partners’ as the company prefers to



References: Baertlein, L. (2008). Starbucks using Kowloon Dairy milk in S. China. Retrieved October 1, 2008 from www.reuters.com/article/companyNewsAndPR/idUSN2446881420080924. Baertlein, L. (2008). Starbucks posts first loss, backs ’09 profit target. Retrieved October 1, 2008 from www.reuters.com/articlePrint?articleId=USN3037736520080731. Fiscal 2007 year in review. (2007). Starbucks Corporation. Retrieved September 24, 2008 from http://media.corporate-ir.net/media_files/irol/99/99518/2007AR.pdf. Harford, T. (2008). Starbucks economics: Solving the mystery of the elusive “short” cappuccino. Retrieved September 30, 2008 from www.slate.com/id/133754/ “Jim Romenesko.” (2008) Our commitment to ethical coffee sourcing. (2007). Corporate Social Responsibility Fiscal 2007 Annual Report. Starbucks Corporation. Retrieved September 24, 2008 from http://www.starbucks.com/aboutus/csrreport/Coffee_Report_PDF_FY07.pdf. Robbins, S. P. (2005). Organizational behavior (11th ed.). Upper Saddle River, NJ: Pearson Education. Starbucks settles NLRB complaint of fired barista. (2008). Retrieved October 1, 2008 from http://money.cnn.com/news/newsfeeds/articles/apwire/96d0fcd844c43d3ba9c376da2c063470.htm. Starbucks shares could perk up 30 pct-Barron’s. (2008). Retrieved October 1, 2008 from www.reuters.com/articlePrint?articleID=USN2834037020080928. Starbucks takes significant actions to position the company for 2009 and Reports Third Quarter Fiscal 2008 results. (2008). Retrieved September 30, 2008 from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-newsArticle&ID=1181488&highlight. Starbucks union takes on Fortune Magazine. (2008). Retrieved September 29, 2008 from www.nowpublic.com/press/starbucks-union-takes-fortune-magazine.

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