Starbucks Mission Vision and Goals.

Topics: Starbucks, Chief executive officer, Executive officer Pages: 2 (389 words) Published: May 11, 2013
Strategic Management Homework


Mission: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Vision: Establish Starbucks as the premier provider of the finest coffee in the world while maintaining our compromising principles while we grow

Strategy: To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels.

Goal: Another 1,000
Starbucks Corp. Chief Executive Officer Howard Schultz said his company sees opening 1,000 new stores in the United States in the next five years. The new cafes, which employ about 20 workers each, could add a total of 20,000 jobs, Schultz said Thursday. Schultz, 59, also said he has no plans to retire and still has a lot to accomplish at the company he has been with for more than two decades. Schultz has been countering slowing domestic growth with expansions abroad and in September set the date of its first store in India for this month. The CEO said the company is on track to have 1,500 locations in China by 2015 and that he is "very bullish" on the nation despite its recent slowing growth.

Policy: We think it’s important to take a stand on issues to support our business and because it’s who we are and how we operate.That’s why we believe we have a responsibility to advocate policies that support not only the health of our business, but of our partners (employees) and communities we are part of.

Principles: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat...
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