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Starbucks La Rochelle

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Starbucks La Rochelle
Introduction ………………………………………………………………………………2
History and background ………………………………………………………………….3-4
Part 1: The Proposal
Problem definition ………………………………………………………………………..4-7
Objectives…………………………………………………………………………………7
Competitors on market …………………………………………………………………...8
Summary…………………………………………………………………………………..9
Methodology
Data collection…………………………………………………………………….10-12
Sampling…………………………………………………………………………..13-14
Weighting…………………………………………………………………………14-15
Schedule…………………………………………………………………………………..16
Part 2: Survey Tools
Questionnaire Structure justification …………………………………………………….17-19
Questionnaire …………………………………………………………………………….20-23
Part 3: Analysis of data
Analysis…………………………………………………………………………………...24-30
Conclusion………………………………………………………………………………..31-32
Appendix
Collage…………………………………………………………………………….34
References………………………………………………………………………...35
Tabulations

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Among them, 73% of people who have already been to a Starbucks coffee are between 18-25 years old.
64% of people who’ve been to Starbucks are non-working persons, considering that around
90% of our non-working are students.

! First of all, it shows the popularity of Starbucks among young people, the power of attraction on young persons.
! Then, we can infer that it is not so expensive that it was expected for students, since we notice that the customers who visit the most Starbucks are students or at least young people.

DG!
!

Our competitors

27% of the overall respondents visit the Sweet Coffee Shop and 14% the Columbus Café.
Columbus and Sweet Coffee Shop are the places where people go the most to drink
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