Berjaya Starbucks Coffee Company Sdn Bhd is an authorized licensee of Starbucks Coffee International, Inc. It is wholly owned subsidiary of Berjaya Group Berhad which held 51% share and Starbuck Coffee International, Inc has 49% share capital of the company.
As a Starbucks franchisee in Malaysia, currently it was held more than 45% share of the local gourmet coffee market. It operate Starbucks retail outlet throughout peninsular Malaysia and committed to offer the world’s best and finest coffee to Malaysian. The first Starbucks retail outlet in Malaysia was opened in KL Plaza on the 17th of December 1998 and the 100th outlet was opened in Jaya One, Petaling Jaya on 20th February 2008 to hit a successful milestone.
Back to 1971, the first Starbucks opened in Seattle’s Pike Place Market, the name “Starbucks” comes from a classic American novel about 19th century whaling industry and the logo is a sign of a two-tailed mermaid. It imported the world’s finest coffee and offer to the cold, thirsty people of Seattle.
When Howard Schultz, a crazy coffee lover and a chairman joins Starbucks in 1982, he was introduced Italian flavors to American, after trying lattes and mochas, American quickly become coffee-crazy. Today, Starbucks become the largest coffeehouse company in the world with more than 15,000 outlets in 44 countries, the passion is transcends language and culture. Starbucks offer worldwide coffee lovers with the best quality coffee beans from Latin America, Africa, Arabia and Asia Pacific, after with the professional fine roasting process, then the coffees only to be serves in all outlets. The famous flavors such as Espresso, Caffè Latte, Cappuccino, Mocha and Iced blended coffees also are their trademark. They also offer premium teas produced by its wholly owned subsidiary, Tazo Tea Company, as additional support with fresh food likes cakes, sandwiches, salad, pastries, muffins and others local foods.
Since the first day Starbucks looking for...
Please join StudyMode to read the full document