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Starbucks in Japan

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Starbucks in Japan
STARBUCK in JAPAN

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PLAN - Introduction + Video - Presentation de la Team + Nos objectives - Concept STARBUCKS - Timeline (general + Japon) - PESTEL - Hofstede –Monochronic –comparaison Jap/USA - How STARBUCKS enterred in Japan ? Strategy Joint Venture. - Export/ Supply Process (Map) - 5porter’s Forces - Brand Pyramid - SWOT - Competition + Mapping - Marketing MIX (Product/Price/ Promotion/ Place) - Recommendations - Conclusions

- Introduction + Video o http://www.youtube.com/watch?v=S16gbq-tZCI o http://www.youtube.com/watch?v=R8rp9OGLrrc

- Concept STARBUCKS (flo) The Starbucks’ mission: « to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time »

- Timeline (general + Japon)
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Juste max, pour le nombre de stores, sur les keyfigures japan (doc financier de starbucks japon, ils disent qu’à la fin du quarter 2 de 2011 ils en étaient à 935 et pas 911.f

- PESTEL 1. Political aspects:
Japan has a constitutional monarchy. That is a form of state with a monarch at the head of the country, and the prime minister who represents democracy. The actual emperor Akihito is still very respected among Japanese in spite of his rare public appearances. The actual Prime Minister Yoshihiko Noda is head of the Democratic Party of Japan (DPJ). Until 2010, the conservative Liberal Democratic Party (LPD) was in power since 1955. Japan politics has been marked by recent instability, with six prime ministers in as many years.
Japan is divided into 47 prefectures and each has their own executive power within the range of law.
The 4 major topics on the agenda are: • Reducing the Japan’s debt which presently stands about 200% of GDP. • Find solutions to its aging population and negative population growth rate. • Developing more bilateral
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