Starbucks Hrm Paper

Only available on StudyMode
  • Download(s) : 67
  • Published : April 22, 2013
Open Document
Text Preview
An Analysis of Actual Personnel Policies for the Starbucks Coffee

Contents
Environmental Challenges ………………………………………………………………………. 4 Mission Statement ……………………………………………………………………...... 4 Organizational Structure ……………………………………………………………….... 5 External Environment……………………………………………………………………. 5 Internal Environment ……………………………………………………………………. 6 Personnel Needs ………………………………………………………………………………..... 6 Job Descriptions ………………………………………………………………………………..... 7 Recruitment and Selection ……………………………………………………………………..... 9 Employee Training …………………………………………………………………………….. 10 Tuition Reimbursement …………………………………………………………………………11 Total Compensation System ………………………………………………………………….... 11 Union vs. Nonunion …………………………………………………………………………… 13 Work Life ……………………………………………………………………………………… 14 Benefits ………………………………………………………………………………………….15 Performance Appraisal ………………………………………………………………………... 16 Personnel and HRM Policies …………………………………………………………………....16 HR Improvements ……………………………………………………………………………….18 Conclusion …………………………………………………………………………………….. 18 References …………………………………………………………………………………….. 19 Appendix ……………………………………………………………………………………….25

An Analysis of Actual Personnel Policies for the Starbucks Coffee

Starbucks is one of the renowned coffee companies in the world today. Starbucks is known for its great customer service, inviting atmospheres, and excellent coffee. It all began in1971 in Seattle Washington when they opened their first store located in Pikes Place Market. Starbucks progressed through the many years and now Starbucks is one of the lead coffee stores in the world. They do not only offer coffee but the stores offer a place to work, study, think and even meet new people, which is widely known as Starbucks experience. Starbucks is more than just coffee. The aim of this paper is to examine and evaluate the most important aspects and policies regarding the human resources management of Starbucks by addressing key issues and influencing factors. Environmental Challenges

Mission Statement
As part of the strategy, CEO Howard Shultz has taken steps to invigorate the staff and ensure the best customer experience. These measures include retraining the staff and holding conferences called leadership labs to inspire its managers who he considers as the “ambassadors of brand, merchants of romance, and disciples of delight” (Kessler, 2012). Starbucks has also changed its mission statement. Starbuck’s first mission was drafted in 1990 and reflected its goal of being the number one provider of the best coffee you can find in the world (Stanley, 2002). Their new mission statement, as stated on their website is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Starbucks has announced plans to change its leadership structure in order to accelerate global growth. The company will be divided into 3 regions, The Americas, Europe, and Asia. Each region will be led by a president that reports to the CEO. The company is also expanding into the tea market as part of its goal to become a $1 billion dollar business (Starbucks Newsroom, 2011).

Organizational Structure
Since its establishment in 1971, Starbucks has seen many changes to its external & internal environment. As a result, Starbucks has made changes to its human resource management policies with regard to its mission, strategy, and organizational structure. Since Starbucks opened 42 years ago, coffee consumption in the US has steadily increased. The 2012 National Coffee Association's National Coffee Drinking Trend Survey that coffee consumption has increased in all categories since 2010. The largest increase has been observed in gourmet coffee beverages which increased by 8% since 2010. This upward trend is in line with the center’s other surveys that show a continual increase for coffee, which is the leading non-alcoholic beverage in the U.S. over soft drink consumption and other beverages (National Coffee, 2012).

Starbucks is a...
tracking img