Starbucks History

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• Starbucks Intro Essay

  ...coffee Starbucks is everywhere, they are the world’s number one specialty coffee retailer. Starbucks offers a choice of regular or decaffeinated coffee beverages, a special "coffee of the day," and a broad selection of Italian-style espresso drinks. Customers can choose from a wide selection of fresh-roasted whole-bean coffees, a selection of fresh pastries and other food items, sodas, juices, teas, and coffee-related hardware and equipment. But the reason Starbucks is a tremendous success because it capitalized on a concept that hadn’t existed before in America, the coffeehouse as a gathering place. It is not just a place to get a cup of coffee, but it has become a place for socializing, studying and even showcasing talents, particularly among students and young urban professionals. Starbucks created a unique offering that was relevant and differentiated. It turned an ordinary product into an extraordinary experience that customers are willing to embrace. The first Starbucks opened in Seattle, Washington on March 30, 1971 by three unlikely partners: English teacher Jerry Baldwin, history teacher Zeg Siegl, and writer Gordon Bowker. Each invested $1,350 and borrowed another $5,000 from a bank to open the Pikes Place store. The three were inspired by Alfred Peet, a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley. Peet taught his style of roasting...

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• Starbucks Intro Essay

  ...Introduction: The history of Starbucks goes back to 1971 when they opened their first store in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet (of Peet's Coffee fame). The store initially sold just coffee beans and coffee making equipment rather than the drinks they have become so famous for. After about 10 years, Howard Schultz was hired as Director of Retail Operations and came to the conclusion that they should be selling drinks rather than just beans and machines. He couldn't convince the owners, so he went his own way to start the Il Giornale chain of coffee bars in 1986 (Coffee.org, 2014). The next year, Baldwin and the others sold Starbucks to Schultz who then renamed his Il Giornale locations to Starbucks and quickly started to expand. After conquering Seattle, the chain then spread across the United States and eventually internationally. The first location outside of North America was in Tokyo and they still have a sizable presence in Japan today. Over the course of its history, Starbucks has bought or acquired companies like Peet's and Seattle's Best Coffee, and took over many locations of Coffee People and Diedrich Coffee stores. In the 1990s, Starbucks was offering stock options to employees and decided to go public. Today, Starbucks has expanded to more than 21,000 stores in 65 countries around the...

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• Starbucks Case Analysis Essay

  ...Starbucks Case Analysis "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Starbucks began with Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington in 1971. At that time they called it Starbucks Coffee, Tea, and Spice. Their respective love for coffee and tea from around the world inspired them to venture out of their respective disciplines. With the success of a similar establishment in the San Francisco Bay Area, Bowker, Baldwin and Siegel figured they could also build such success in Seattle. With their individual investment of $1,350 and $5000 in loans, Starbucks began. Much credit goes to Alfred Peet a Dutch Immigrant who opened Peet's Coffee and Tea in Berkeley, California in 1966. Having visited Peet's store numerous times, Bowker Siegel and Baldwin learned the art of dark roasting coffee the European way to bring out its full flavor. Starbucks started out as a coffee bean and tea retailer. By the early 1980s, Starbucks had four stores in the Seattle area and Zev Siegel left the partnership after suffering burnout. Jerry Baldwin took over day-to-day management and Gordon Bowker stayed as an owner with other outside interests. All that changed in 1981 when Howard Schultz entered the picture. Schultz visited Starbucks out of curiosity due to the...

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• Starbucks Essay

  ...Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth Starbucks started as a simple retail coffee store at the Pikes Place store, where customers went to buy coffee of the best quality in the whole country and also they could find in this stores thing as coffeemakers and other coffee related products. The main idea of this company was set by three coffee lovers that were professors at the university, so they thought that would be great to share that love, that passion for the coffee. The company was doing great with just four stores in Seattle. All the knowledge they had about coffee, roasting, and about the business they got it from the owner of peet’s coffee and tea who was a Dutch called Alfred Peet, that years after will be acquired by the big phenomenon Starbucks. Since the first time that Howard Schultz he just went into a visit because he was so curious about why Starbucks was selling many of his company products but when he got into a Starbucks store he just fell in love with the business, and his desire to work for that company was really strong and he knew that Starbucks was a big success in growth. He has had always in mind to make of Starbucks a company with a soul. From the beginning, when Starbucks was created the owners had in mind to create customers in Seattle that could like or appreciate the best coffee. This...

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• Essay on Starbucks

  ...Starbucks Corporation Annual Report “Starbucks is the premier roaster and retailer of specialty coffee in the world. Starbuck’s goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience. The company’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (H. Schultz, (CEO) Starbucks Corporation, 2010). Starbucks coffee was originally founded by three associates on March 30, 1971, in Seattle Washington. Writer Gordon Bowker, English teacher Jerry Baldwin, and history teacher Zev Siegl; the three were inspired by entrepreneur Alfred Peet to sell high-quality coffee beans. “The name for Starbucks was taken from Moby-Dick; after the first mate on the Pequod, Starbuck” (B. Farfam, 2011). The first Starbucks was located at 2000 Western Avenue then it relocated to 1912 Pike Place where it remains to this day since 1971–1975. The coffee stores had the home feeling as today’s stored but mainly sold a variety of coffee drinks and teas. Entrepreneur Howard Schultz joined the company in 1982 as the company’s director of retail operations and marketing. In 1984 the first Starbucks was opened in Seattle Washington with the current coffee house...

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• starbuck Essay

  ...to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviours like word of mouth advertising. True brand loyalty exists when customers have a high relative attitude toward the brand, which is then exhibited through repurchase behaviour. In this assignment for Principle Marketing the brand loyal that I chosen is Starbuck Coffee. Starbucks coffee is the premier roaster and retailer of specialty coffee in the world and has become a truly global brand. In basic concepts of marketing Starbucks Coffee can be consider as 'demands' rather than 'needs' and 'wants'. 2. Starbucks product include fresh brewed coffee, hot and iced espresso beverages, coffee and non coffee blended beverages, Tazo tea, baked pastries, sandwiches, and salads. Starbucks paraphernalia includes coffee grinders, espresso machines, coffee brewers, music CD’s, books, movies and gift cards. The global consumer products include bottled Frappuccino, iced coffee, and espresso drinks, whole bean coffee, tea and premium ice cream. HISTORY OF THE STARBUCKS COFFEE 3. In 1971, the original Starbucks opened in Pike Place Market in Seattle, Washington by three partners named Jerry Baldwin, Zev Siegal, and Gordon Bowker. Their focus was to sell coffee beans and equipment. They purchased green coffee beans from Peet’s, a specialty coffee roaster and...

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• starbucks Essay

  ...and Cases, 15th Edition Case Starbucks’ Global Quest in 2006: Is the Best Yet to Come? © The McGraw−Hill Companies, 2007 Case 29 Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Amit J. Shah Arthur A. Thompson Frostburg State University The University of Alabama Thomas F. Hawk Frostburg State University I n early 2006, Howard Schultz, Starbucks’ founder, chairman of the board, and global strategist, could look with satisfaction on the company’s phenomenal growth and market success. Since 1987, Starbucks had transformed itself from a modest nine-store operation in the Pacific Northwest into a powerhouse multinational enterprise with 10,241 store locations, including some 2,900 stores in 30 foreign countries (see Exhibit 1). During Starbucks’ early years when coffee was a 50-cent morning habit at local diners and fast-food establishments, skeptics had ridiculed the notion of $3 coffee as a yuppie fad. But the popularity of Starbucks’ Italianstyle coffees, espresso beverages, teas, pastries, and confections had made Starbucks one of the great retailing stories of recent history and the world’s biggest specialty coffee chain. In 2003, Starbucks made the Fortune 500, prompting Schultz to remark, “It would be arrogant to sit here and say that 10 years ago we thought we would be on the...

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• Essay about Starbucks vs. Peets Coffee

  ...Starbucks vs. Peet’s Coffee & Tea If someone claims they are a coffee drinker and go to Starbucks every morning, chances are they do not know much about coffee and they are more likely to get an espresso drink rather than a cup of coffee. Why? Because Starbucks is not known or praised for their coffee like they use to be. Their signature trademark is their latte macchiato’s, caramel frappucino’s, and random coffee themed objects and items that have turned this once original coffee shop, more into an expensive superstore full of gifts and three month old vacuumed sealed beans. Order a medium, excuse me, I mean “grande” coffee, and the barista will look at you as if you just got out of the loony bin. Peet’s Coffee and Tea, a corporate coffee shop just like Starbucks but nearly not as huge, has constantly and is still constantly putting its focus and efforts in selling high-quality coffee beans and teas to its customers, rather than focusing on the sales of espresso drinks and useless gifts to people who can even afford them. Quality is over quantity when comes between Peet’s Coffee and Tea, and Starbucks Coffee is rather the other way around. Peet’s Coffee and Tea was established by Alfred Peet, an immigrant from Holland who worked for the tea business then moved to San Francisco in 1955 working for coffee importers for nearly a decade. Alfred was not satisfied with the coffee he came across...

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