Starbucks as we know it was originally the passion of one Howard Schultz, which came on board as the head of marketing in September of 1982. The process of making the company into his true vision would required great persistence on Schultz's part, however he would eventually prevail.
After researching Starbucks I have come to have an appreciation for the company that I did not before, I could also write a small book on the details regarding the rise of that company from the 70's until present, yet what we are really here to discuss is how this company operates ethically and how that in itself can be attributed to the company's success. Howard Schultz has been awarded for his zealous pursuit of fairness in regards to the company's employees, customers, suppliers and the like. I'll start with company's mission statement and finish with a couple of the acts of good corporate citizenship that Starbucks has involved itself in.
Starbucks' Mission Statement: In early 1990, the senior executive team at Starbucks went to an off-site retreat to debate the company's values and beliefs and draft a mission statement. Schultz wanted the mission statement to convey a strong sense of organizational purpose and to articulate the company's fundamental beliefs and guiding principles. The draft was submitted to all employees for review. Changes were made based on employees'... [continues]
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