Starbucks Corp.

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1. Abstract ....................................................................................................................... 1 1.1. 1.2. 2. 3. 2.1. 3.1. 3.2. 3.3. 4. 4.1. 4.2. 4.3. 4.4. 5. 5.1. 5.2. 6. 6.1. 6.2. 6.3. 6.4. 6.5. 7. 8. 9. 7.1. Company Overview ......................................................................................................... 1 Strategic Analysis Overview ............................................................................................ 1 History Table .................................................................................................................... 2 Mission Statement........................................................................................................... 3 Vision statement.............................................................................................................. 3 Proposed Mission and Vision Statements ....................................................................... 4 Competitive Forces Analysis ............................................................................................ 5 PESTEL Analysis................................................................................................................ 7 External Factors Evaluation (EFE) Matrix ........................................................................ 8 Competitive Profile (CPM) Matrix ................................................................................... 9 Financial Analysis ........................................................................................................... 10 Internal Factors Evaluation (IFE) Matrix ........................................................................ 11 Starbucks’s TOWS Matrix .............................................................................................. 13 Starbucks’s Internal-External (IE) Matrix ....................................................................... 14 Starbucks’s Strategic Position and Active Evaluation (SPACE) Matrix........................... 15 Starbucks’s Boston Consulting Group (BCG) Matrix ...................................................... 16 Starbucks’s Grand Strategy Matrix ................................................................................ 16 Quantitative Strategic Planning Matrix (QSPM) ............................................................ 18

Starbucks’s History ................................................................................................................. 2 Mission & Vision Statements of Starbucks ............................................................................ 3

Starbucks’s External Analysis ................................................................................................. 5

Starbucks’s Internal Analysis ................................................................................................ 10

The Matching Stage .............................................................................................................. 13

The Decision Stage ................................................................................................................ 17 Conclusions ........................................................................................................................... 21 Recommendations ................................................................................................................ 22

Starbucks Corporation

Case Study

Page 0

1. Abstract
Starbucks was founded in 1971 by Gordon Bowker, Jerry Baldwen, and Zev Siegl, by opening their first coffee shop in Seattle, Washington. Having succeeded with their first store, they decided to open more branches. Starbucks now, as we all know, is a globally known brand and a premium choice for many. Starbucks is rated by ten Fortune as one of the best top 10 places to work. Starbucks operates through three main segments; United...
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