Starbucks case study analysis
Starbucks is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 19,435 stores in 58 countries, The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were motivated to sell coffe with a high quality to the customers. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.
And current situation Environment
Starbucks as a well known café in the world has a great contribution in the society which is operating in , which was represented by the donations which was made to the charity foundations and also by the voluntary working hours which exceeds 400000 hours which give a good impression and image for this corporation in the customers mind , accordingly this corporation has won a variety awards. Regarding the environment starbucks are operating in a highly competitive environment around the world with a competitors have a creative ideas to improve their work and dramatically change and improve their products as some of them introduce the coffee beside their mainly products and concentrate on the quality of the coffee provided to the customers as for example the coffee provided in McDonalds. These challenging environment makes starbucks to think widely about improving and creating brilliant ideas and products to stay away from competitors and to keep improving their profits which rapidly...
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