Starbucks Case Analysis

Only available on StudyMode
  • Download(s) : 23
  • Published : April 13, 2013
Open Document
Text Preview
MGT-3315
2/09/13

Starbucks Case Analysis

Starbucks’ mission statement is “To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time”. The mission statement emphasizes the standards they want their company to accomplish and to uphold. They desire to increase their devotion to employees and customers, as well as a positive reputation in the community. Starbucks is concerned with social responsibility in its overall corporate strategy because they want to be devoted to their stakeholders. With the mission statement setting a high standard, Starbucks remains outstanding in social responsibility by meeting objectives formed by the company.

Starbucks is very different with offering health benefits, which helps their social responsibilities. Employees working over 20 hours a week are qualified for health care benefits, keeping the workers happy. Health care is very expensive and most companies don’t offer it to employees that work just 20 hours a week. Even if Starbucks takes a loss, they will still remain loyal to their employees. Providing excellent healthcare to workers exceeds other company’s treatment of their employees. Employees also have the opportunity to gain a stock share with the company making their affiliation greater and possibly better.

Starbucks franchises are located all over world yet Starbucks doesn’t only have making profit in mind. Each franchise follow the same mission statement and makes sure their customers are given a great cup of coffee in a beautiful environment. The employees of Starbucks enrich customers with a comfortable feeling that gives Starbucks their great reputation. They also want to take the rights steps so that the company can build a healthy relationship with the public. Also Starbucks has chosen to focus their products (ex: flavors of brewed coffee) on quality. They want their coffee and other products to be unique so that you know its Starbucks. You may find some products in...
tracking img