1.1 Starbucks Corporation Company background
Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world. Starbucks Corporation has total 17,651 stores in 60 countries in the world. Starbucks sells Handcrafted Beverages such as drip brewed coffee, hot and iced espresso beverages, Frappuccino® coffee and non‐coffee blended beverages, smoothies and Tazo® teas. Besides that, Starbucks also sells Fresh Food such as coffee beans, salads, hot and cold sandwiches a, sweet pastries, snacks. Starbucks also provide Merchandise such as Coffee‐ and tea‐brewing equipment, mugs, accessories, and packaged goods. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at Grocery store. Nowadays the chairman and CEO of Starbucks Corporation is Howard Mark Schultz. The first Starbucks opened in 1971 in Seattle’s historic Pike Place Market. Howard joined Starbucks in 1982.After a year Howard traveled to Italy and became fascinated with the romance of the coffee experience and Italian coffee bars. He had a vision to bring the Italian coffeehouse tradition back to the United States. He left Starbucks for a short period of time to start his own coffeehouses Il Giornale and returned in August 1987 to purchase Starbucks with the help of local investors. Berjaya Starbucks Coffee Company Sdn Bhd is jointly owned by Starbucks Coffee International and Berjaya Corporation Berhad. The company operates Starbucks stores throughout Malaysia and is committed to offering the world’s finest coffee while enriching Malaysians’ lives one cup at a time. The first Starbucks store in Malaysia opened on 17 December 1998 at KL Plaza in Jalan Bukit Bintang, Kuala Lumpur. To date, the company...
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