starbucks back to its roots
Rapid growth was due to the unique experience for customers
Starbucks had a unique culture of treating each customer as a valued guest This culture was put to the test in the face of the massive expansion INTRODUCTION:
In 1971, English teacher Jerry Baldwin, History teacher Zev Seigel and writer Gordon Bowker who shared a love of fine coffee and exotic teas invested US$ 1,350 each and borrowed another US$ 5,000 from a bank to open up a store called Starbucks Coffee, Tea and Spice in the tourist’s Pikes Place Market in Seattle. Later the name was changed to Starbucks Coffee Company. Starbucks is named after coffee-loving first mate in Herman Melville’s Moby Dick and also because the thought of the name evoked the romance of high seas and the seas faring tradition of early traders. The Starbucks logo is a two-tailed mermaid encircled by the store’s name. Starbucks is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada. In addition, Starbucks is an active member of the World Cocoa Foundation. Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. The store was an immediate success, with sales exceeding expectations. Entrepreneur Howard Schultz joined Starbucks as a marketing executive in the early 1980s and acquired the company in 1987. According to the company’s mission statement Starbucks sees itself “as the premier purveyor of the finest coffee in the world while maintaining uncompromising principles while it grows”.
SUMMARY:
Starbuck was expanding his business very rapidly. They started with 11 stores in 1987 and went to 2600 stores in 2000. Starbucks achieved amazing growth and was earning huge profits. Rapid growth was due to the unique experience for
Starbucks had a unique culture of treating each customer as a valued guest This culture was put to the test in the face of the massive expansion INTRODUCTION:
In 1971, English teacher Jerry Baldwin, History teacher Zev Seigel and writer Gordon Bowker who shared a love of fine coffee and exotic teas invested US$ 1,350 each and borrowed another US$ 5,000 from a bank to open up a store called Starbucks Coffee, Tea and Spice in the tourist’s Pikes Place Market in Seattle. Later the name was changed to Starbucks Coffee Company. Starbucks is named after coffee-loving first mate in Herman Melville’s Moby Dick and also because the thought of the name evoked the romance of high seas and the seas faring tradition of early traders. The Starbucks logo is a two-tailed mermaid encircled by the store’s name. Starbucks is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada. In addition, Starbucks is an active member of the World Cocoa Foundation. Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. The store was an immediate success, with sales exceeding expectations. Entrepreneur Howard Schultz joined Starbucks as a marketing executive in the early 1980s and acquired the company in 1987. According to the company’s mission statement Starbucks sees itself “as the premier purveyor of the finest coffee in the world while maintaining uncompromising principles while it grows”.
SUMMARY:
Starbuck was expanding his business very rapidly. They started with 11 stores in 1987 and went to 2600 stores in 2000. Starbucks achieved amazing growth and was earning huge profits. Rapid growth was due to the unique experience for