Starbucks Assessment

Topics: Coffee, Starbucks, Fair trade Pages: 2 (714 words) Published: November 16, 2012
Company name and brief background
Starbucks is an American global coffee company which it is the largest coffeehouse company in the world. I think anybody know Starbucks that provide to enjoy the best coffee in the world. Starbuck brief background; the opening of the first Starbucks in 1970s which was small restaurant order to enjoy coffee and it was in the city of Seattle. At the same time many people liked to drink over milk coffee and chocolate coffee, so that was more and more popular. Nowadays, Starbucks is the largest coffeehouse company in the world, with 17000 stores in 60 countries including Canada, Japan, UK, South Korea, India, Hong Kong, Taiwan and Thailand so on. The Starbucks promotion its product or services

The beginning Starbucks only sold coffee and espresso drink as well as coffee bean. Nowadays, it sells hot and cold drink, coffee bean, hot and cold sandwiches, sweets, salads, snakes and items such as mugs, glass and tumblers. Also, its products are seasonal. However, it provides various services such as entertainment (music, newspaper, magazine, free internet), and offers good or quick services. How the promotion techniques used help the Starbucks to attempt to increase its sale. Well know, Starbuck is the world brand that itself have a certain visibility, so that it rarely uses advertising on television and magazine because it don’t spend a lot of money on advertising, but it used some advertisements on billboard. We find some billboard at the highway, building or station. In addition, it used short video upload on YouTube, Blog, social network ( e.g Facebook, Twitter),website. Also it is actually in the position of strength region which is the premium brand because it chooses the position in more streams of people. However, it grow into one of the world know brand. How Starbucks maintain customer loyalty

Starbucks loves hearing from customer all question, comment that is always welcome while provides the experience of quality coffee and...
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