Starbucks and Business Ethics
Different businesses have different ways of advertising their products and contributing to the outside world. Starbucks being amongst these different businesses has an unethical way of marketing its goods. Their advertisements are very broad and manipulative to their customers. Starbucks follows business ethics, which is what makes marketing and global contribution circulate. They also give businesses different objectives they follow to be more fair and truthful to their consumers and workers. Starbucks, on the other hand, uses different strategies to reach its objectives while making unethical actions. Manipulations of consumer education, fair-trade, and advertisements can lead Starbucks to make unethical decisions. All businesses use one overall outlook on their future of their company; making money while having a respected name. They perform these measures by having an ethical image in the business world or to their consumers. Likewise, Starbucks projects an image of community contribution and ethical surrounding in its name. One community contribution it brings is being a part of helping out its environment, by having recyclable cups, clean community environment, and bring about a green attitude. While all these are great ways of helping around the globe, they all have immoral actions brought by them. In correspondence to this idea, Slavoj Zizek speaks of Starbucks and its comfortable environment in his video "First Tragedy than as Farce." He makes a suggestion that the clean environment of Starbucks is set to make customers have a sense of greatness while spending money and feel as if they are making great contributions to their environments. Likewise, Gavin Fridell in his article, "The Co-Operation and the Corporation: Competing Visions of the Future of Fair Trade," speaks of fair trade and how it has become a way of getting money by having lack of information on where and how much of consumer's money goes to the...
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