Starbucks
STARBUCKS
CORPORATION
Group members
Abhimanyu Daga 02
Anusha Thakur 09
Bhumi Shah 16
Keshav Modi 23
Movit Ramwani 29
Niharika Sharma 35
Company background
•The largest coffeehouse company in the world
•16,635 stores in 49 countries, including 11,068 in the
United States, nearly 1,000 in Canada and more than
800 in Japan.
•Sells various products from coffee to icecream
•Markets products from mugs and tumblers to music and films
•Expansion spree in the 1900’s and the first half of
2000’s
•Overseas stores constitute almost one third of
Starbucks' stores
SALE AND EXPANSION
•Starbucks has ambitious growth goals
•Planning their entry in nascent markets of Asia
•China and India are best suited
•The plan is to operate 15,000 stores at home and another
15,000 abroad, increasing revenue 20 per cent and profit at a 20-25 per cent clip annually over the next three to five years. MARKET OVERVIEW
•The retail food market in India is expected to grow by 9%
•Nearly a million daily coffee drinkers
•Coffee is becoming more and more popular especially among the youth •India is one of the fastest growing coffee markets in the world
•Cafés are increasingly becoming more than places to sip coffee
•Coffee consumption is expected to double in the next 5-10 years.
•Tecknopak advisors, a global retail consultancy firm, pegs the organised coffee retail business in India at over Rs 8 billion with the potential space for nearly 3,000 coffee retail outlets in India.
TARGET MARKET
1. PRIMARY MARKET
•The Primary target market for Starbucks Coffee Co.in
India is the youth both male and female from the ages of 16-38.
•This market is well educated and comes from middle class to upper middle class population.
TARGET MARKET
2. SECONDARY MARKET
•The secondary target markets are the tourists in the areas
•most tourists in India come from the countries of U.S., England,
Germany, and Japan
•This market will also fall in the middle to upper middle class population and will find the Starbucks India
CORPORATION
Group members
Abhimanyu Daga 02
Anusha Thakur 09
Bhumi Shah 16
Keshav Modi 23
Movit Ramwani 29
Niharika Sharma 35
Company background
•The largest coffeehouse company in the world
•16,635 stores in 49 countries, including 11,068 in the
United States, nearly 1,000 in Canada and more than
800 in Japan.
•Sells various products from coffee to icecream
•Markets products from mugs and tumblers to music and films
•Expansion spree in the 1900’s and the first half of
2000’s
•Overseas stores constitute almost one third of
Starbucks' stores
SALE AND EXPANSION
•Starbucks has ambitious growth goals
•Planning their entry in nascent markets of Asia
•China and India are best suited
•The plan is to operate 15,000 stores at home and another
15,000 abroad, increasing revenue 20 per cent and profit at a 20-25 per cent clip annually over the next three to five years. MARKET OVERVIEW
•The retail food market in India is expected to grow by 9%
•Nearly a million daily coffee drinkers
•Coffee is becoming more and more popular especially among the youth •India is one of the fastest growing coffee markets in the world
•Cafés are increasingly becoming more than places to sip coffee
•Coffee consumption is expected to double in the next 5-10 years.
•Tecknopak advisors, a global retail consultancy firm, pegs the organised coffee retail business in India at over Rs 8 billion with the potential space for nearly 3,000 coffee retail outlets in India.
TARGET MARKET
1. PRIMARY MARKET
•The Primary target market for Starbucks Coffee Co.in
India is the youth both male and female from the ages of 16-38.
•This market is well educated and comes from middle class to upper middle class population.
TARGET MARKET
2. SECONDARY MARKET
•The secondary target markets are the tourists in the areas
•most tourists in India come from the countries of U.S., England,
Germany, and Japan
•This market will also fall in the middle to upper middle class population and will find the Starbucks India