Preview

Starbucks

Good Essays
Open Document
Open Document
858 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks
Starbucks
Starbucks philosophy has an impact on three areas; the people-oriented corporate culture, the employee stock ownership, and the enterprise that spares no effort to train employees. They believe that conducting business ethically is the right thing to do and is vital to success. The mission statement puts that all into perspective. “Our mission: to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.” To accomplish the mission, there are several principals that Starbucks strives to follow. They are committed to maintaining the uncompromising principals as they grow.
The first of those would be to have top quality. They ethically source the finest coffee beans and roast them with care. They believe the help to improve the lives of the farmers who grow this coffee since they purchase according to certain standards and pay fair prices. Starbucks also works directly with coffee, tea and cocoa farmers to develop responsible growing methods. They are investing in the farmers communities to ensure a sustainable supply of these crops.
The next principal is partners. Careful attention is paid to the relationship theory. They consider their employees as partners. They hope that it is not seen as a job. Starbucks welcomes diversity and believes in treating all employees with respect. They focus less on the IQ and more on the curiosity and emotional intelligence of possible employees during the hiring process. This proves that the company as a whole is very people oriented. They strive to provide the perfect working environment, creating mutual respect and trust.
This is reflected in the employee-oriented corporate culture. The wages and benefits are more generous than other companies. They offer benefits for both full-time and part-time employees. These benefits include health and dental insurance, employee assistance programs, disability insurance, and a company called working solution to help deal with work and family



Cited: Jianfei, Xia. (2014, May ). Analysis of Starbucks Employees Operating Philosphy. Shanghai University of Engineering, 5(6(1)), 55-63 Starbucks.com. (2014). Retrieved from http://www.starbucks.com/about-us/company-information/mission-statement

You May Also Find These Documents Helpful

  • Better Essays

    The Starbucks Corporation is an international coffee company that was founded in Seattle, Washington (Starbucks.com). With 19,435 stores in 58 countries, it is the largest coffeehouse chain company in the world; Starbucks sells a variety of hot and cold drinks. These include espresso coffee, cappuccino, coffee mocha, and drip brewed coffee. Our Baristas are considered to be the face of Starbucks. They produce a positive experience for customers while making delicious and perfect drinks. We make it a point to address each visitor, one drink and one customer at a time. There are key responsibilities and essential job functions that our Barista’s have with the company. A Barista is expected to act with a high level of integrity, knowledge and honesty that promote the companies values. A Barista must maintain a calm demeanor during peak hours of operation and during all escalated customer interactions. Keeping this demeanor will insure the store will operate and meet corporate standards. A Barista should anticipate customer and store demands by evaluating trending orders and environment cues. A Barista should be able to communicate in a timely manner with the manager and team, as well as have the ability to with training new employees should they be asked to do so.…

    • 979 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Diversity Audit

    • 3835 Words
    • 16 Pages

    From the first barista ever hired, Starbucks has been committed to its partners and has prided itself on being a company based on diversity and acceptance of all cultures; not only from the partners but from the coffee…

    • 3835 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    Ethical standards play an intricate role in safe guarding companies’ assets. To ensure that all employees understand what the company expects of them, Starbucks establishes procedures for the employees to follow. One of Starbucks’ procedures is to use “ethical trading and responsible growing practices” (Ethical Sourcing, 2011, para. 1). This procedure ensures that Starbucks’ product is the best on the market. Starbucks has also established Coffee and Farmed Equity (CAFE) Practices. The CAFE Practices are a set of measurable standards focused in four areas: Product Quality, Economic Accountability, Social Responsibility, and Environmental Leadership (Starbucks Corporation, 2011). The CAFE Practices are in place to ensure that all parties involved are conducting business ethically. Product Quality is essential to ensure repeat business. Economic Accountability is set in place to ensure that the company purchases products ethically. Starbucks has a third-party to evaluate Social Responsibility and Environmental Leadership (Starbucks Corporation, 2011). These two areas evaluated by a third-party, guarantees Starbucks…

    • 1633 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Starbuck's Strategy

    • 1931 Words
    • 8 Pages

    Reviewing Starbucks' organizational culture reveals they are inclusive of all ethnicities and cultures and they have successfully implemented their tactics into an appealing model. Their company motto and principles guide this model and support their vision of offering a unique lifestyle experience for their customers…

    • 1931 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Starbuck's Swot Analysis

    • 1549 Words
    • 7 Pages

    Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail stores in approximately 39 countries worldwide. The company operates primarily in the US. It is headquartered in Seattle, Washington and employs about 150,000 people. Starbucks mission is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time” (www.Starbucks.com). Top management believes in involvement in the activities of the corporation and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is directly related to customer satisfaction.…

    • 1549 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks Red Flags of Fraud

    • 2320 Words
    • 10 Pages

    Starbucks Coffee Company opened its first store in Seattle, Washington in 1971 offering fresh-roasted whole bean coffees. “Howard Schultz (Starbucks chairman, president and chief executive officer) joined Starbucks in 1982 as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars” (Starbucks, 2012). In 1985, ``Howard founds Il Giornale, offering brewed coffee and espresso beverages made from Starbucks coffee beans`` (Starbucks, 2012). Two years later Howard Schultz purchases Starbucks assets with the help of local investors and Il Giornale changes its name to Starbucks Corporation and stores open in Chicago and Vancouver, Canada increasing the total number of stores to 17. Starbucks currently has over 16,000 stores in 50 countries and considers the company ``the premier roaster and retailer of specialty coffee in the world`` (Starbucks, 2012). Starbucks mission statement is `` to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time`` (Starbucks, 2012). Starbucks refers to their employees as partners and their focus is to create a workplace that values and respects people from diverse backgrounds and to conduct business in an ethical manner. Starbucks has a business and ethics compliance program in place to help ensure that all employees make ethical decisions in the workplace.…

    • 2320 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks Case Analysis

    • 1308 Words
    • 6 Pages

    Starbucks recognizes its employees for much of its success. This is due mostly to maintenance of a great and proven work environment for all employees. The company does not have a formal organizational chart; sot employees are permitted by management to make decisions without a management referral. Moreover, management trust and stands behind the decision of the employees and it is this that allows for employees to thinks for themselves as a part of the business, so as to make them feel as a true asset and not as just another employee.…

    • 1308 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    It has always been, and will always be, about quality. Starbucks srtives to use the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. Starbucks likes to embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. They…

    • 1342 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility to its neighborhood seriously. In accordance with its mission, Starbucks has created a culture where they create an atmosphere. The culture is that of focusing on customer satisfaction. In addition, the employees seek to enhance customer experience and provide higher value to the customers. The employees seek customer feedback. The culture emphasizes customer care in such a way that customer choice ultimately shapes the strategy of the company (Fellner). K, 2008). The culture seeks to build close relations with customers and this leads to the building of a customer base. Starbucks builds its culture by first training its new employees on ethics, ergonomics, safety, legal compliance and hands-on-training. The mission statement, customer service and corporate culture are communicated to new employees during their training. The mission statement is so well engrained in its employees that it becomes guidance for decision making. The employees also cherish the Starbucks experience. The culture of Starbucks has some positive effects. It has a lower turnover rate of employees and improve the level of ethics n the employees. The company has plans to conduct business n an ethical manner through ethical sources of coffee, environment protection, and social involvement of Starbucks. Starbucks has used the strategy of…

    • 802 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Starbucks is a very profitable organization. Starbucks is different than many businesses; they combine aggressive marketing strategies with corporate responsibility. Their financial performance was overwhelmingly positive and outstanding achievements. Starbucks vision statement is developed to express the aspirations of the executive leadership and works concurrently with its mission statement. Their vision concentrates on how to treat people including their employees, diversity, customer satisfaction, community contributions, and sustaining a profit. Starbucks vision statement is “to establish Starbucks as the premier purveyor of the finest coffee in the world, to satisfy customers, provide a great work environment and treat each other with respect and dignity, to contribute positively to their environment, to make…

    • 1820 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    Starbucks' global corporate goal is to become the leasing coffee seller and brand in each of its expansion targets. They aim to do this through their finest quality coffee and other products, and by means of their high-quality customer service.…

    • 475 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Starbucks Essay

    • 829 Words
    • 4 Pages

    Starbucks builds and maintains morale in its business to its stakeholders by using the content, process and reinforcement theories. The company uses Maslow's need of hierarchy by fulfilling their psychological needs, “These are the most basic human physical needs, in which one is concerned with having food, clothing, shelter, and comfort and with self-preservation,” (Kinicki & Williams 375). The customers fulfill this need by purchasing their coffee, the employees are fulfilling this needs by receiving their paycheck, and the suppliers are also fulfilling this needs by having Starbucks as a customer and having money for shelter, food, and clothing. However, the process theory Starbucks focuses on is the equity theory by treating all their stakeholders equally. For example, Starbucks makes sure that the farmers get the loan money they need to plant the quality coffee beans that the company needs to make their coffee.…

    • 829 Words
    • 4 Pages
    Good Essays
  • Better Essays

    “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time ("Starbucks", 2012).” Starbucks mission is to not only provide the highest quality of coffee but also make a positive impact on the world. Ethisphere Institute over the last six years has selected the World’s Most Ethical Companies and Starbucks has made the list every year. What are the key components that make Starbucks one of the most ethical companies in the world? Starbucks has developed the Standard of Business Conduct guide for their financial environment, as well as the behavior of their employees. Starbucks uses strict regulations and a variety of audits to ensure their accountability. Starbucks financial performance over the past few years proves an ethically responsible company can be extremely profitable.…

    • 1351 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Starbucks mission is to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”(Starbucks) These principals are how Starbucks have been socially responsible in their overall corporate strategy. Their strategy is to have the highest quality product, respect and dignity towards their employees, human connection with their customers providing a stress free haven, a positive addition to neighborhoods and to leave no footprint on our environment.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Values: Starbucks is focused on humanity. It strikes a balance between profitability and social conscience by ethical sourcing of coffee beans, environmental stewardship and community involvement (Eg. In places where coffee beans are grown and neighbourhood community of their stores).…

    • 3090 Words
    • 13 Pages
    Powerful Essays